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Artscroll Announces Two New Lifestyle Titles: Kosher by Design Lightens Up & Crafting Jewish

Crafting Jewish

145 Everyday Recipes for Smart and Healthy Dining by Susie Fishbein and 120 Holiday and Everyday Fun Crafting Projects, by Rivky Koenig

New York, NY – November 25, 2008 – ArtScroll/Mesorah Publications (www.artscroll.com), the world’s leading publisher of religious, academic, educational and lifestyle-related Judaica for over three decades, has launched two new titles as part of its “Lifestyles” Series: Kosher by Design Lightens Up and Crafting Jewish. Within days of their release both books sold out their initial large first printings and have gone back to press for more.

“Kosher by Design Lightens Up” is the sixth title in the “Kosher by Design” collection, which has sold more than 350,000 copies worldwide. In the process, it has turned its author, Susie Fishbein, into a media celebrity who has been featured in The New York Times and appeared on such top rated shows as Good Morning America and Martha Stewart. This past November, Susie Fishbein was included in the “Forward 50,” the New-York-based newspaper’s list of the 50 most influential Jews in the United States, which declared that, “Fishbein, 40, has fine-tuned the art of producing stylish, well-organized tomes that are approachable and, on page after page, practical.”

In this new release, which reflects the trend towards healthier eating, Susie is joined by certified nutritional expert Bonnie Taub-Dix, MA, RD, CDN, spokesperson for the American Dietetic Association. Together they collaborated to create 145 brand new recipes, complete with colorful photos and creative entertaining ideas.

Among the hundreds, perhaps thousands, of cookbooks available on the web retailing giant, Amazon.com, Susie's Kosher by Design series consistently places in the top 5. If the glowing initial reviews and consumer interest are any indication, Kosher by Design Lightens Up will continue this trend. It pre-sold its first printing of 25,000 copies, and has gone back to the printer for more.

Based on the success of Kosher by Design, Artscroll is expanding into other lifestyle driven content, most recently with Crafting Jewish, the first book in a new series which taps into the multi-billion dollar crafting marketplace. Already in its second printing after its release just two weeks ago Crafting Jewish by noted “Craftologist” Rivky Koenig, features over 120 holiday and everyday projects, each with step-by-step instructions, beautiful photos, reference guides, and full-size templates. Emphasizing the popular appeal of such projects, the December 2008 issue of Woman’s Day Magazine selected a project from Crafting Jewish as part of its Holiday Crafts section.

As the leading player in the world of Jewish publishing, Artscroll has published over 1000 various books and publications dealing with all aspects of Jewish life—and lifestyle. Artscroll branded content has been translated to numerous languages and is responsible for over 20% of retail sales in Hebrew book stores and temple gift shops.

Kosher by Design Lightens Up & Crafting Jewish are currently available at Amazon.com.


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About Artscroll
Founded in 1976, Artscroll/Mesorah Publications is the world's leading publisher/distributor of religious, academic, educational and lifestyle-related Judaica. Artscroll publishes more than 1,300 titles in categories including the Talmud, Bible Studies, Jewish Law, Jewish History, Cooking, Crafting, Children’s, Self-help, Novels, and Inspirational Stories. Artscroll’s flagship products include Schottenstein Talmud, Stone Edition Chumash (which has sold more than 500,000 copies worldwide to synagogues), Stone Edition Tanach, Kleinman Edition Daily Dose of Torah, Yad Avrohom Mishnah Series, Sapirstein Edition Rashi, and Kosher by Design Cookbook Series (by Susie Fishbein and which has sold more than 350,000 copies worldwide). In addition, the Artscroll Siddur, the prayer book of choice by synagogues worldwide, has sold more than one million copies. For more information please visit www.artscroll.com.

About Susie Fishbein
Susie Fishbein has appeared on Good Morning, America, The Today Show with Katie Couric, Allie & Jack, Sheila Bridges Designer Living, and on several network news show cooking segments, as well as Martha Stewart Radio. She has taught at the prestigious Degustibus cooking school in New York, and was featured at Disneyworld at the Epcot International Food and Wine Festival. Passover by Design and Susie were featured in the New York Times before Passover.