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Disney Makes Healthy Living Fun With New 'D-Lightful Living' Program To Help Families Make Better Health & Nutrition Choices Disney Makes Healthy Living Fun With New 'D-Lightful Living' Program To Help Families Make Better Health & Nutrition Choices


Weekly Challenges Provide Simple Steps to Animate Daily Routines with the Help of Disney-Branded Products

Glendale, Calif. - Sept. 12, 2011 - Getting kids to become animated about healthy lifestyle habits is not always easy. Today Disney Consumer Products (DCP) announces an exciting new program to help equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule.

Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for cold and flu season. Hosted on DCP's official Facebook page known as Disney Living, each week DCP will feature a video challenge from the "Go-To Mom," Kimberley Clayton Blaine - a mom blogger, child development expert and licensed child therapist. She will showcase simple tips and product suggestions to help other parents guide their kids toward a healthier lifestyle using products that feature their favorite Disney characters. The program will run weekly through the end of November.

"Encouraging children to incorporate health-minded changes, even small ones, into their daily routines is often frustrating for parents," said Blaine, a mom of two boys. "With help and inspiration from Disney-branded products that feature some of kids' favorite characters, moms and dads can inspire healthier habits that feel like fun and not a task.

Beginning today, families can visit the D-Lightful Living page on Disney Living Facebook to find out information on each weekly challenge including tips from Blaine and information about relevant Disney-branded products to help succeed with each challenge. Parents can also download a checklist outlining all 12 weekly challenges and tack this up around the house to help track the family's progress. They can also join in the online forum to share their own tips toward healthier habits and enter to win a weekly Disney-branded product prize package.Through a sharing function, program participants are encouraged to let their Facebook friends in on all the action by inviting them to participate or working together to help each other meet their family's goals.

"From our nutritional guidelines to the 'Magic of Healthy Living' PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition," said Embola Ndi, vice president of Food Health & Beauty, DCP. "The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help her family make these better choices while also showing kids that Disney makes healthy living fun."

In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.


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About Disney Consumer Products:
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home d├ęcor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

About Disney Magic of Healthy Living
Through the Magic of Healthy Living initiative, Disney is partnering with parents in their quest to raise healthy, happy kids. With entertaining content, useful tools, and engaging experiences, the program reinforces the work of parents and inspires kids by making healthy lifestyles simple and fun. Magic of Healthy Living builds on the landmark nutritional guidelines Disney introduced in 2006. For more information, please visit: www.disney.com/TRYit.