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POG(TM) Is Back!

Funrise Recaptures the Craze with a POG Tournament at Toy Boat * Toy Boat * Toy Boat at Fashion Island in Newport Beach This Weekend

WOODLAND HILLS, Calif. --(Business Wire)-- April 20, 2006 Funrise kicks off the newest POG craze with a POG Tournament for the kids in Orange County to show off their SLAMMIN' POG skills!

On April 22nd, at 1 pm, kids of all ages are invited to Toy Boat * Toy Boat * Toy Boat, at Fashion Island in Newport Beach, for a chance to be named the POG Champ! Kids can sign up at any Toy Boat location or the day of the event. But the games begin at 1 pm, so don't be late!

The game is simple -- stack the POG, slam the stack with your SLAMMER, and keep the ones that flip over. Restack the remaining POG and the next person takes their turn with the SLAMMER. The person with the most POG when the stack is gone wins! Players must win two out of three games to move on to the next round.

The tournament winner will receive a true POG collectible -- a sheet of new UNCUT NHL POG! Kids will also have opportunities to win POG t-shirts throughout the tournament.

No purchase necessary to participate. POG is available at all Toy Boat * Toy Boat * Toy Boat locations. Visit for more tournament details.

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About POG
In 2006, Funrise reintroduces POG, the 90s collectible trend that swept the nation, but with a 21st century twist.
POG dates back to the 1930s on the Island of Maui, where a group of Dairy employees played games with milk caps to fill their time between shifts. In 1991, Blossom Galbiso, a 5th grade elementary school teacher at Waialua Elementary in Oahu, reintroduced POG, using the milk caps from the Haleakala Dairy (Maui) that produced Passion Fruit - Orange - Guava juice, which is how it got the name. Over two billion POG were sold in the first 18 months in Hawaii alone, and the POG craze quickly spread to the mainland. In its second year POG reached $150 million in sales in the U.S.

About Funrise
Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put....we create fun! Funrise's core property portfolio includes Gazillion Bubbles(R), Nylint(R), Dr Dreadful(TM), Head Bangers(TM), Battlin' Bass(TM), ZOOOOS(TM), Home Arcade(TM) and leading licensed power brands such as Tonka(R), Disney(C), Scooby-Doo(C), Charlie and the Chocolate Factory and more, making our product offerings diverse and full of fun for kids of all ages! Funrise has offices in Woodland Hills, CA, Hong Kong, United Kingdom, and France with additional showrooms in New York City and Bentonville, AK. The company is operated by its founder, Arnie Rubin, who also serves as Chairman of the Toy Industry Association (T.I.A.). Funrise's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.

(C) 2005 POG Unlimited and Global POG Association are trademarks of POG Unlimited