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Toy State TOY STATE® PREMIERES ROAD RIPPERS® “RIPPISODES” AND CELEBRATES WEBSITE REDESIGN


New Webisode Series and Websites Provide “Ripp”-Roaring Fun for Kids and Parents!

Norwood, MA, November 2010 - Toy State®, a leading manufacturer of lights and sound toys, revs up its online presence with the relaunch of ToyState.com and the interactive online world, Road Rippers Motor Island (www.mymotorisland.com). Toy State will also premiere Season One of Road Rippers’ “Rippisodes” – a new webisode series based on the popular Road Rippers® toy brand.

Take a Ride with “Rippisodes”

The fun-filled animated series “Rippisodes” features Ripp, a teenage custom car designer, spokesman for the Road Rippers brand, and host of Road Rippers Motor Island. Ripp will take kids on “ripptastic” adventures as he tackles creative challenges in his custom-car garage on Motor Island. A cast of characters including Ripp’s friends, parents and classmates, as well as his trusty sidekick and pet monkey, “Grease,” provide him with the help and guidance he needs along the way.

Children of all ages will be able to rev up playtime while watching each “Rippisode,” as Ripp touches on topics such as problem solving, artistic expression, self-confidence and social skills – all addressed in a positive and humorous light.

The fun doesn’t stop there! Ripp will create a cool, new custom-designed car in each episode that can also be found in the Road Rippers toy line, on shelves now. The Road Rippers line features lights and sound toy vehicles including Lightning Rods, Top Tune Come-Back, Wheelie Poppers, Road Rockin’ Rides, Secret Service, and Flash Rides, as well as popular radio control vehicles such as Motor Muscle R/C and Mobile Command R/C.

The series premiere of Road Rippers “Rippisodes” can be viewed on www.mymotorisland.com, the Toy State YouTube Channel, or by visiting Toy State on Twitter and Facebook. Season One of “Rippisodes” features six episodes and is appropriate for ages 3 and up.

ToyState.com Gets a Tune Up

With exciting new graphics and a user-friendly layout, ToyState.com is flashier than ever before!

The web site now comes equipped with a Top Toy Spotlight and a full online catalog showcasing Toy State’s product line including its popular Road Rippers and licensed Caterpillar® collections. While visiting ToyState.com, enjoy the “Rippisodes” and catch the latest Toy State commercials. Consumers will also enjoy the convenient consumer service portal which features answers to frequently asked questions and more.

Buckle Up with MyMotorIsland.com

Get those motors running to the new and improved Road Rippers Motor Island, the virtual world of Road Rippers. See your toy come to life right before your eyes, and choose from more than 50 new vehicle styles to navigate the island. Explore this kid-friendly interactive site by using Motor Island’s new “GPS” feature, and enjoy over 20 new games and missions that will have you racking up Motor Money to trick out youronline rides and personal clubhouse. Just head to MyMotorIsland.com, complete the simplified registration process and get your license to ride! Don’t forget to zoom into Motor Island’s Drive-In Movie Theater, where you can view the latest “Rippisodes” and other Toy State video entertainment.

Toy State products are available at Wal-Mart, Target, Toys“R”Us and Kmart stores nationwide, as well as other mass market retail outlets worldwide.


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About Toy State
Founded in 1984, Toy State is an innovator and industry leader in the manufacture of licensed and highly stylized lights and sound vehicles. Toy State’s core portfolio includes Road Rippers®lights and sound vehicles, as well as Cat®and Cat® Preschoollights and sound construction toys. Working in-step with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages. For more information, visit www.toystate.com.