JACKSONVILLE, FL - Leading toy manufacturer, Alpha Toys, LLC - makers of the popular Alphabeasts plush toy line and alphabet book box set - was recently named one of industry renown Dr. Toy's Top 100 Best Children's Products of 2011.

Within the Top 100, Alphabeasts was awarded a Top 20 Additional Products, and named one of the products ideal for children's active play based on the line's ability to enhance learning through play.

"I spend a great deal of time reviewing a large quantity of products created by myriad manufacturers and designers. I make sure my selections match the criteria for excellence," stated Stevanne Auerbach, PhD/Dr. Toy in her release statement announcing her award winners.

"We're thrilled to be recognized by such a prestigious authority," said Alphabeasts Representative Kristin Ferguson. "This award validates our objective of being one of the top toys available on the market today."

Competing toys and respective manufacturers were evaluated on extensive criteria including age grading, name recognition, company dependability, versatility of design, place of purchase, warranty, safety standards, price and value just to name a few.

The Alphabeasts consist of 26 unique 15" doublesided learning companion 'beasts' with an upper case alphabet letter residing on one side of the doll, and a lower case character in contrasting color residing on the opposite side. Each Alphabeast has a distinctive design characteristic and physical attribute that makes them different from one another. When these plush characters are used together, children learn to spell an infinite combination of words. The 15" plush characters retail for $15.99 each and come with a detachable biographical collector's card.

Each book A through Z in the Alphabeasts Alphabet Book Box Set contains colorful animated illustrations of the Alphabeasts interacting with unique objects that begin with the particular letter of the beast as well as the book. The complete book box set retails for $15.99.

For more information on the Alphabeasts, visit www.thealphabeasts.com