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Kids Turn Toy News

In anticipation of Clifford the Big Red Dog's 50th anniversary, Patch launches line of toys

Clifford the Big Red Dog’s 50th anniversary BELOIT, Wis.- He doesn't look a day older than a puppy, but Scholastic's Clifford the Big Red Dog® is turning 50! In celebration of the enduring presence of the well-loved Clifford book series, Patch becomes one of the licensees to create exciting new products.

Clifford's creator, Norman Bridwell, has written and illustrated dozens of titles in the Clifford series, since penning his first book about the large, brightly-colored dog in the early 1960s. The books follow the adventures of Clifford, a loveable pup, and his owner Emily Elizabeth. Through these stories, Clifford and Emily Elizabeth demonstrate the bond of a loyal and lasting friendship. And many of the books provide lessons in sharing, telling the truth and using good manners.

Patch is proud to partner with Scholastic to offer these terrific new products. This 50th anniversary line of products includes: Tales to Play™ Clifford the Big Red Dog, Clifford the Big Red Dog 50th Anniversary Game, Clifford the Big Red Dog card game, Design 'N' Doodle™ Clifford the Big Red Dog and Sneaky Puzzles® Clifford the Big Red Dog.

For more information on Patch Products or this new line of Clifford products, visit patchproducts.com or call 1-800-524-4263.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children's puzzles, preschool toys, creative activities and teaching tools. Since 1985, Patch has developed high-quality, award-winning products that enrich lives by providing fun and interaction. Top-selling brands include Buzzword®, Farkle, What's Yours Like?®, 5 Second Rule®, Take 'N' Play Anywhere™, 3D Sneaky Puzzles®, Bed Bugs™, Smethport™, Lauri®, Tall-Stacker™ and Wooly Willy®. As its presence grows, Patch continues to focus on innovation in building brands and creating new categories.


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About Clifford The Big Red Dog®
With more than 126 million books in print from Scholastic in 13 languages by beloved author Norman Bridwell, Clifford is a literary classic embraced by parents, teachers and kids. Now in its eleventh season on PBS KIDS, television has been sold to more than 67 countries worldwide. Scholastic will celebrate Clifford's 50th anniversary in 2012-2013 and a new live show, "A BIG Family Musical", debuts in January. For more information, visit www.scholastic.com/cliffordbebig or PBSKIDS.org/clifford.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children's puzzles, preschool toys, creative activities and teaching tools. Since 1985, Patch has developed high-quality, award-winning products that enrich lives by providing fun and interaction. Top-selling brands include Buzzword®, Farkle, What's Yours Like?®, 5 Second Rule®, Take 'N' Play Anywhere™, 3D Sneaky Puzzles®, Bed Bugs™, Smethport™, Lauri®, Tall-Stacker™ and Wooly Willy®. As its presence grows, Patch continues to focus on innovation in building brands and creating new categories.