Rodeo Rummy Proves Versatility of Patented Dice
New York, NY - (January 11, 2012) - Heartland Consumer Products, LLC , the makers of 2011's hit new game Square
Shooters®, is proud to bring an encore to the 2012 International Toy Fair in New York City this February. Rodeo Rummy®
is a new game featuring the amazing, patented Square Shooters® dice and offers a new spin on the classic rummy
games that everyone knows and loves.
In Rodeo Rummy players use a spinner to determine which rummy hand they should try to roll with the dice. Players have
three rolls of the dice to earn either a rummy set or a rummy run as assigned by their spin. Every spin also brings a bonus
or a penalty!
And of course, just like with the original Square Shooters® game, you can use the Square Shooters® dice to invent your
own dice version of rummy and countless other traditional playing card games!
That it took until 2011 for a patent to be issued on the combination of cards and dice is remarkable. In fact, the National
Parenting Center calls the invention "mindblowing" and "one of the most amazing inventions you will ever see"! The
creative potential of the dice are endless!
Square Shooters was introduced nationwide in 2011 by Heartland Consumer Products, the Cleveland-based
manufacturer of high quality playing cards including the popular Vegas® brand. The game has already won three national
awards and has accrued considerable accolades from mommy bloggers and gamer bloggers alike. The game is already
placed in national retailers including Wal-Mart, Walgreens, Go! Games, and is selling far more than predicted.
Tom Donelan, CEO of Heartland says "Square Shooters is winning awards and selling fast in its first year thanks to its
versatility. "At first it's just one great new game. But it's a deck of cards on dice that can do so much more." Donelan
continues, "Parents know that it can bring different ages and generations together," he says. "It can be as simple as a
matching game for kids, and then a game of chance for adults. It plays well at both the kitchen table and the party table."
Square Shooters (MSRP $12.99/Basic Set and $19.99/Deluxe Set) is designed for one or more players ages 8 and up.
Rodeo Rummy (MSRP $14.99) is designed for 2 or more players ages 8 and up.