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Kids Turn Toy News

Brainy Baby Introduces Brainy Buddy at American International Toy Fair; New Plush Toy Offers Toddlers Chance to Interact with DVD-Based Learning Tools

The Brainy Company

ATLANTA, GA. (January 25, 2011)- (Virtual Press Office) -- The Brainy Company, a pioneer in the field of early childhood learning, with award-winning products including DVDs, books, CDs, games, flashcards and toys that encourage exploration and reinforce basic preschool concepts, will unveil Brainy Buddy™, a new plush toy that offers toddlers a chance to interact with the company’s line of DVD-based learning tools, at this year’s American International Toy Fair.

A wireless remote control is encased inside a soft, blue animal from the company’s family of Brainy Baby® characters. Brainy Buddy™ creates a new and fun learning experience by allowing children to interact with the accompanying DVD by simply squeezing the colors and symbols on the character's arms and legs. “We have worked endlessly to combine traditional learning techniques with state-of-the-art technology to create this new, educational and interactive technology that allows children to control how they learn,” said Dennis Fedoruk, president of The Brainy Company. “Parents will be delighted to see how their children embrace and learn from the easy-to-use and friendly character, Brainy Buddy™.”

Toy Fair is the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children's entertainment marketplace are exhibited. It is the premier meeting place for manufacturers, retailers, importers, licensors and reps from around the world. Toy Fair 2011 will take place February 13-16, 2011 at the Jacob K. Javits Convention Center, New York, NY.

Brainy Buddy™ will sell for $34.99 and will be available for purchase later this year. Brainy Baby’s products have won more than 75 awards and offer a complete line of DVDs, books, CDs, games, flashcards and toys that encourage exploration and reinforce basic preschool concepts. The product line continues to grow, with even more new products on the horizon, and now has more than 200 SKUs; including the brand new Baby Bidou MP3 player for toddlers in a variety of colors, Smart-e Plush and more, all of which can be seen at the kiosk.

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About The Brainy Baby Company
For 15 years, the Brainy Baby Co. has been a pioneer and leader in DVDs, books, games and toys for babies, toddlers and pre-schoolers. Globally, Brainy Baby products are sold in more than 60 countries. The award-winning line of videos, CDs, books, games and toys introduce educational subjects such as letters, shapes, animals, art and music. Brainy Baby® videos feature multi-ethnic children, original music, nursery rhymes and instrumental classics. In fact, Brainy Baby® DVDs have won over 75 awards including Dr. Toy's Top 100 Best Children's Product, the Dove Foundation's Seal of Approval, Parenting Magazine's Top Videos of the Year and more.