Learning Curve® Blends Technology With Time-Honored Train Play in All-New Chuggington™ Interactive Railway
Learning Curve brings the 'traintastic' adventures of the popular preschool television series to fans everywhere with the U.S. arrival of Chuggington Interactive Railway exclusively at Toys"R"Us® stores nationwide
OAK BROOK, Ill., Feb. 2, 2011 /PRNewswire/ -- RC2 Corporation's (Nasdaq: RCRC) Learning Curve® Brands, a leader in creating innovative preschool toys, announces the highly-anticipated arrival of its Chuggington™ Interactive Railway exclusively at Toys"R"Us® stores across the country and online at Toysrus.com beginning later this month. Learning Curve's Chuggington Interactive Railway features a number of key product innovations that bring train play to life like never before. Featuring SmartTalk™ technology, Chuggington Interactive Railway engines recognize and interact with one another and with key train stops in the collection, creating a truly unique play experience. The Chuggington Interactive Railway joins the already sought-after Chuggington Die-Cast line to provide a full complement of Chuggington train products based on Ludorum's highly-rated animated series.
Building on the success of the Chuggington Die-Cast line, which debuted in the U.S. during holiday 2010, Learning Curve's Chuggington Interactive Railway carries forward the mission of embodying the show's excitement and energetic characters. SmartTalk technology adds another layer of interaction and engagement, enabling young fans to get to know their favorite Chuggington characters, as the engines recognize and respond to other Chuggington Interactive engines and train stops! The more engines and train stops that are added, the more interactive the world becomes.
"We are excited to bring this newest Chuggington line to retail in the U.S. for our Chuggington fans exclusively at Toys"R"Us stores," said Peter Henseler, President of RC2 / Learning Curve Brands. "Since our initial Chuggington Die-Cast introduction, we have gotten a tremendous response from both children and parents seeking fun, engaging ways to bring the excitement and adventure of Chuggington into everyday play. With its innovative SmartTalk technology and contemporary design, The Chuggington Interactive Railway enables fans to immerse themselves into the colorful, action-packed adventures of Chuggington."
Learning Curve's Chuggington Interactive Railway includes an assortment of engines, sets and train stops designed to help fans create a full world of Chuggington play possibilities.
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Chuggington is a CGI-animated series as well as a fully immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment is at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder™. The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com
About Ludorum plc
Ludorum is a global IP company dedicated to developing, acquiring and marketing quality entertainment properties for television, interactive and new media. Ludorum is the creator of Chuggington™, a CGI animated television series for preschoolers that has been licensed to more than 175 territories worldwide including the U.S. on Disney Channel's Playhouse Disney, January, 2010. Ludorum was formed in 2006 and has offices in London, Chicago and New York. For more information about Ludorum please visit: www.ludorum.com
About RC2 Corporation
RC2 Corporation (www.rc2.com) is a leading designer, producer and marketer of a broad range of innovative, high-quality products for mothers, infants, and toddlers, as well as toys and collectible products sold to preschoolers, youths and adults. RC2's mother, infant, toddler and preschool products are primarily marketed under its Learning Curve® (www.learningcurve.com) family of brands which includes The First Years®, Lamaze® and JJ Cole® Collections brands, as well as popular and classic licensed properties such as Thomas & Friends, Special Agent Oso, Chuggington, Dinosaur Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. RC2 markets its youth and adult products primarily under the Johnny Lightning® (www.johnnylightning.com) and Ertl® (www.ertl.com) brands. RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, Asia Pacific and South America.
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SOURCE RC2 Corporation