Parsippany, NJ (February, 2012) - International Playthings reveals a new logo, new packaging and exciting new products to its infant line, Earlyears. All Earlyears products are designed to nurture, stimulate and challenge the minds and bodies of growing babies by focusing on 4 areas of development: sensory stimulation, motor skills, cognitive abilities, and social skills. New to the collection this year are stimulating play sets that feature bright colors, fun sounds and engaging textures to inspire early learning and development.
"We are excited to reveal our fresh, new brand look and new products," says Lisa Bernardi, Senior Brand Manager for International Playthings, LLC. "Earlyears toys encourage little ones to play, and the features on each product help babies achieve milestones from birth through one year."
The exciting new 2012 product lineup includes:
Jungle Activity Center
This innovative design fits snugly in the crib corner, opens up to tie on the crib or lies on the floor for tummy time exploration! The lion's tail rattles, the bird squeaks, and flowers and leaves crinkle. There is also a fluffy cloud and an interactive mirror. Multiple textures, sounds and features make this a great first learning toy. For ages birth & up. MSRP $19.99
Jungle Pals Rattle
These soft jungle pal rattles are fun to hold or take on the go. Giraffe, Elephant and Lion each have colorful rings. With either a rattle or squeak, they engage little ones. For ages birth & up. MSRP $6.99
Stroll Along Monkey Spiral
This happy monkey has a spiral body that easily wraps around a bar, making it perfect for a stroller or crib! The jittering banana pulls down and jitters back up. It features colorful rings to grasp and pull, a rattle in the baby monkey and a squeaker in the banana. For ages birth & up. MSRP $19.99
Softasaurus Cera
A delightful dinosaur to snug, tug and hug! Crinkle the colorful frill and horn, shake the multi-textured body to hear the rattle or play with the corkscrew tail. This Cera is a fun friend that teaches cause and effect as baby discovers each special feature. For ages birth & up. MSRP $15.99
Softasaurus Rex
Pre-historic fun for your little one. Pull his tail to see it jitter, shake his soft body to hear a rattle or make him sit up by balancing his oversized feet. Babies can hug the dinosaur and explore the textures for tactile development. Ages birth& up. MSRP $15.99
Softasaurus Friends
These delightful dinosaur friends are perfect for little ones on the go! Each easily attaches to a stroller or carrier with the locking link. Each dinosaur friend has multiple textures with crinkle and rattles to encourage reaching and tugging. There are two styles to choose from: pterodactyl and hatching dinosaur (each sold separately). Ages birth & up. MSRP $7.99
My First Tool Box
This five-piece soft tool set is great for little ones 6 months & up. The set features a soft "toolbox" tote and four soft tools: hammer, wrench, nut, soft drill. Each tool features a rattle or crinkle or squeak. The drill has a real drill sound! MSRP $19.99
My First Haircut
My First Haircut is the perfect way to get baby ready for her first trip to the salon. This five-piece soft set features multiple textures and entertaining spa gear to explore. It includes soft scissors, crinkle comb, a mirror that rattles and a hair dryer that hums. The clear bag makes it easy to take on-the-go. For children 6 months & up. MSRP $19.99
First Discoveries
This play center features five games that will engage baby for hours. Push, turn, swirl and spin the dials for challenging fun. Press the button for lights and music. The flexible handle makes it easy to take along. For children 9 months & up. MSRP $19.99
Chicken & Egg Stackers
Four colorful egg cups are perfect for stacking and nesting. Stack them up and knock them down for fun and for early lessons in cause-and-effect. Ages 6 months & up. MSRP $19.99
Push 'n Go Turtle
Push on the turtle's back to see him go! No batteries necessary. Promotes pushing, grasping and crawling as baby follows along. Ages 6 months & up. MSRP $9.99
Honey Bear
This soft, plush bear is perfect to hug and features a special belly that's easy for little hands to grab and hold. Pull out the bee from the bear's tummy and watch him jitter his way back. For children birth & up. MSRP $19.99
