Toy News - 2011 - Highly Anticipated My Reading Tutor Makes Its Official Debut
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Highly Anticipated My Reading Tutor Makes Its Official Debut

My Reading Tutor

Mentor InterActive® - Combines Entertainment and Education with Launch of My Reading TutorTM on Nintendo DS

BOULDER, CO (February 2011) – (Virtual Press Office) - Mentor Interactive- the company that merges entertainment, education and technology- introduces its latest My Reading Tutor which hits shelves to the delight of parents, educators and kids. The game provides a fun and interactive way to improve children’s reading and comprehension skills and is exclusively available for Nintendo DS™.

“My Reading Tutor offers a great way for children to enhance their reading skills,” said Brian Kohn, President and CEO of Mentor InterActive, Inc. "This time, we’ve taken an award-winning video, and made it even better.”

Based on the success of the original award winning My Virtual Tutor: Reading, based on the “Foundations to Literacy” program developed at the Center for Computational Language and Education Research at the University of Colorado, Boulder My Reading Tutor for Kindergarten to 2nd Grade early readers, enforces reading and comprehension skills while helping children build confidence to become independent readers.

Like My Virtual Tutor, it is based on the proprietary software developed from six years of research and testing. My Reading Tutor provides a one-on-one approach by having a “tutor” navigate and aid the child throughout the game, puzzles and activities to enhance children’s phonics and reading skills.

My Reading Tutor teaches the eight key phonics and reading concepts and is reinforced through 14 animated storybooks aimed to improve comprehension and fluency. My Reading Tutor is geared towards children in Kindergarten through second grade and is rated E for everyone by the ESRB. Developed by 1st Playable Productions, LLC, My Reading Tutor for Nintendo DS is available at mass and specialty retailers throughout North America such as Toy R’ Us, GameStop and Best Buy.

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About Mentor InterActive, Inc.
Mentor InterActive Inc. based in Boulder, CO was founded in 2004 by faculty members of the Center for Computational Language and EducAtion Research (known at that time as the Center for Spoken Language Research) at the University of Colorado at Boulder. Mentor InterActive publishes and markets interactive software based on the proven Foundations to Literacy reading program, developed at CLEAR through a license granted by the University of Colorado Technology Transfer Office. Mentor also holds licenses from the University of Colorado for speech recognition and facial animation technologies. Mentor InterActive holds a license to develop for Nintendo DS™ and Wii™. The company's management team brings decades of business development and marketing experience to the production process. Mentor InterActive was named the 2009 Physical Science/Enginerring/IT Company of the Year by the University of Colorado Technology Transfer Office.