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Kids Turn Toy News



My Clubhouse™ Evokes Memories of Neighborhood Children Doing Rascally Things

STREETSBORO, OHIO - February 7, 2012 - Step2® Company's latest playhouse brings back the "clubhouse" of yesteryear with the newest design - My Clubhouse™. The house incorporates classic and practical features like a chalkboard, picnic table, secret hiding compartment and peephole.

"Think little rascals," said Jerry McDermott, chief marketing officer, Step2® Holdings. "The My Clubhouse™ was made to help enrich childhood creative imagination and make the kind of lasting memories that we all hold dear."

Kids are sure to get excited about the personalization features like the nameplate above the doorway and chalkboard that can notify intruders to "beware." The built-in picnic table makes serving lunch or snacks a snap because mom doesn't have to tear the kids away from their play.

In addition to a front door, My Clubhouse™ also has an opening side wall that when ajar lengthens the house and also serves as a hide-and-seek wall.

My Clubhouse™ is durable. Double-wall polyethylene construction, molded in colors that won't chip or peel offers UV-protection, and is made to withstand normal outdoor weather conditions. The sturdy polyethylene construction will last through multiple children and is easy to clean. Additionally, the fabric roof is durable, weather resistant and offers both shade and UV protection.

The new My Clubhouse™ playhouse (MSRP $199), which is being unveiled in the U.S. at the New York Toy Fair, Feb. 12-15, will be available exclusively at Toys "R" Us during the Spring of 2012. Show attendees will be able to see the playhouse at the Step2® booth (booth #1373).

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About The Step2® Company:
The Step2® Company includes the brands Step2® and Infantino® which foster learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2® is the largest American manufacturer of preschool and toddler toys, and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Learn more at