My Clubhouse™ Evokes Memories of Neighborhood Children Doing Rascally Things
STREETSBORO, OHIO - February 7, 2012 - Step2® Company's latest playhouse
brings back the "clubhouse" of yesteryear with the newest design - My Clubhouse™.
The house incorporates classic and practical features like a chalkboard, picnic table,
secret hiding compartment and peephole.
"Think little rascals," said Jerry McDermott, chief marketing officer, Step2® Holdings.
"The My Clubhouse™ was made to help enrich childhood creative imagination and make
the kind of lasting memories that we all hold dear."
Kids are sure to get excited about the personalization features like the nameplate above
the doorway and chalkboard that can notify intruders to "beware." The built-in picnic
table makes serving lunch or snacks a snap because mom doesn't have to tear the kids
away from their play.
In addition to a front door, My Clubhouse™ also has an opening side wall that when ajar
lengthens the house and also serves as a hide-and-seek wall.
My Clubhouse™ is
durable. Double-wall polyethylene construction, molded in colors that won't chip or peel
offers UV-protection, and is made to withstand normal outdoor weather conditions. The
sturdy polyethylene construction will last through multiple children and is easy to clean.
Additionally, the fabric roof is durable, weather resistant and offers both shade and UV
The new My Clubhouse™ playhouse (MSRP $199), which is being unveiled in the U.S.
at the New York Toy Fair, Feb. 12-15, will be available exclusively at Toys "R" Us during
the Spring of 2012. Show attendees will be able to see the playhouse at the Step2®
booth (booth #1373).