Company Listened to Moms Requesting - Mobility, Portability, Comfort
STREETSBORO, OHIO - February 7, 2012 - The knowledge that more and more
moms are using push-style ride-ons during everyday outings with their toddlers, led the
Step2® team to introduce its brand-new Easy Steer Sportster™ and the Whisper Ride™
II models to make them more portable and ergonomic. The updated, sleek automotive
designs also will satisfy parents interested in a more realistic look.
"We are constantly speaking to our customers, mothers, who can evaluate our products
and help us improve them," said Jerry McDermott, chief marketing officer, Step2®
Holdings.
"The most remarkable upgraded feature of our new Easy Steer Sportster™ is
now it is easier to maneuver and turn. We think moms will be equally appreciative about
the fold-under handle that comes on both models allowing these ride-ons to easily fit into
the trunk of a car."
The 360-steer maneuverability in the Easy Steer Sportster™ is accomplished with full
turn front wheels and a center caster wheel that engages for easy swivel turning. The
caster wheel can also retract for riding on rough terrain. The hood opens to reveal a
storage space perfect for snacks or supplies. Additionally, the Easy Steer Sportster™
features a cup holder and in-dash phone holder as well as a cup holder for adults right in
the handle, that pivots and stays level with the ground. The little chauffer will enjoy the
steering wheel complete with "beep beep" horn sounds.
The stylish Whisper Ride™ II also features a folding handle that facilitates car transport,
as well as two cup holders - one for the child and one for the parent.
Both models feature a seat belt and Whisper Wheels™ for a smooth quiet ride.
Easy Steer Sportster™ (MSRP $ 69.99) and Whisper Ride™ II (MSRP$ 59.99) are
being unveiled in the U.S. at the New York Toy Fair, Feb. 12-15. Both will be available at
retail during the Summer of 2012. Show attendees will be able to see these and other
ride ons at the Step2® booth (booth #1373).
