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RETURN TO INNOCENCE IN THE DOLL AISLE
Play Along® Introduces the Hopscotch Club™: Expressive and Loveable Dolls Who Celebrate Values

Deerfield Beach, FL – February 9, 2007 – There’s a new group of girls moving into the doll aisle, and they’re bringing with them the innocence of backyard adventures and neighborhood friendships. The Hopscotch Club™, debuting at the 2007 American International Toy Fair by Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), offers today’s girls the perfect combination of a first fashion doll and a soft, relatable friend. What’s really special about the Hopscotch Club is its unique look – the line includes poseable characters which are adorably expressive and convey the wide-eyed curiosity and innocence that the Hopscotch Club represents.

“With the recent increase of dolls on the market that are too sophisticated and inappropriately marketed to young girls, there is a need for an engaging doll experience that supports the positive values that parents want,” said Susan Evans, VP of Marketing, Play Along. “The Hopscotch Club reminds kids that it is okay to be who you are and not grow up too fast.”

The Hopscotch Club dolls are soft, poseable and adorable with a very unique look and “melt your heart” expressions. Each character – Sophie Kate, Olivia Reese and Zoe Madison – has a distinct personality, which is revealed in the included storybooks about the Hopscotch Club’s adventures. The books bring their world to life in a way that’s relatable to real kids, showcasing these neighborhood friends and their love to discover their world through the exciting escapades they have together. Curious and bright, there’s nothing the Hopscotch Club girls can’t do, especially with the encouragement of their friends! For Ages 3+, SRP $19.99


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About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.