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PLAY ALONG® ANNOUNCES BIG (AND LITTLE) CHANGES IN THE CABBAGE PATCH
The ‘Kids are Growing Up and Welcoming New Additions

Deerfield Beach, FL – February 9, 2007 – Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will reveal their 2007 Cabbage Patch Kids® line at the American International Toy Fair, including the Lil’ Sprouts, a new brand extension into the small doll category.

Now that the Cabbage Patch Kids family has expanded to include Babies and Newborns, the ‘Kids are growing up! That means no more diapers – now they wear “big kid” underwear, designed just for them. The new ‘Kids come with fun and fresh scents, and the CPK girls love to show off their fun earrings and “real” eyelashes! Each one-of-a-kind Cabbage Patch Kid comes with its own special name, Birth Certificate and Adoption Papers. For ages 3+, SRP $24.99

The ‘Kids may be growing up, but the Babies are still being babies…and making a mess! When the new Cabbage Patch Kids® Messy Face Baby gets a taste of a cold treat, baby’s face gets all messy. With a quick wipe of the special magic cloth, the mess disappears! Little girls will love to nurture their new babies at feeding time. Each one-of-a-kind Cabbage Patch Kids Messy Face Baby includes an ice pop, a special washcloth, as well as a unique Birth Certificate and Adoption Papers. For ages 3+, SRP $19.99

In the Fall of 2007, the Cabbage Patch Kids family gets smaller…in size, that is. The new Cabbage Patch Kids® Lil’ Sprouts bring the adorable uniqueness of Cabbage Patch Kids to a new small doll size! Standing proudly at almost 5” tall, each CPK Lil’ Sprout comes with long lustrous hair, adorable fashions, fun matching accessories, a cool chair and a special butterfly tag with a positive message. Lil’ Sprouts each have their very own name and birthdate, making them one of a kind – just like the big ‘Kids! In addition to the collectable dolls, the Lil’ Sprouts line also includes highly-detailed themed playsets with lots of fun accessories for little girls to love! For ages 3+, SRP $9.99-$19.99


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4Kids Entertainment is the licensing agent for Cabbage Patch Kids.

About Original Appalachian Artworks
Original Appalachian Artworks, Inc., (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator, Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia’s top tourist attractions. OAA manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. For more information, visit www.cabbagepatchkids.com.

About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly-owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; and Web site development. For further information, please visit the Company’s website at www.4KidsEntertainment.com.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com