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JPI™ Pets Unleashes New Disney® Pet Line at Toy Fair
Disney Nostalgia Pet Apparel and Accessories Feature Designs Cute Enough for Infants, But Made Especially for Puppies

Malibu, CA – February 9, 2007 – The new Disney Nostalgia™ pet products from JPI™, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), celebrates the rich history of everyone’s favorite Disney character’s and brings back cherished memories of Disney cartoons, movies or animations with a complete line of dog toys, beds and carriers, apparel and bundled gift packs. Debuting at the 2007 International Toy Fair, the JPI line looks so stunning, one has to look twice to realize the items were created especially for dogs and not kids!

“JPI Pets recognizes there is a deep connection between people and their pets,” said Tony Lawlor, Senior Vice President, JPI Pets. “With so many beloved animal characters in the Disney portfolio it made sense for us to license these and develop a collection of nostalgia inspired apparel and accessories that resonate with pet owners who also have a deep connection with the Disney brand.”

Disney Nostalgia Beds and Carriers are perfect for Disney lovers on the go and pampered pooches who want to relax Disney-style. The pet beds are super comfortable and designed with your favorite Disney characters in mind. Travel in style with your pooch with the Disney Nostalgia Denim Carrier featuring Mickey and his friend Pluto with aged fabric and brown suede handles.

Disney Nostalgia Apparel a fun and fashion-forward line of vintage-style apparel for your Disney loving family and pups with fabric prints inspired by classic Disney art and favorite characters. The apparel line includes dresses, t-shirts and hoodies. The Minnie Mouse Vintage Dress is light and fun with a tiered skirt in red and white polka dots and a cute little bow to top it off!

Disney Nostalgia Dog Toys bring the magic of Disney into your home with a complete assortment of plush, rope and vinyl toys featuring Mickey, Minnie and Pluto. The Plush Pluto dog toy with squeaker includes not only fun squeaks to get your canine’s attention but also a rope and tennis ball for ultimate play action between you and your pet!


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific™, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.