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JAKKS PACIFIC’S GO FLY A KITE® DIVISION SOARS INTO 2007 WITH ITS 2007 LINE OF HIGH FLYING KITES
Go Fly a Kite Sky Guys, Power Flyer and more to change the way kids play with kits!

Malibu, CA – February 9, 2007 – Go Fly A Kite® an innovative leader in the high-flying kite industry, and a division of JAKKS Pacific, Inc.’s (Nasdaq: JAKK), unveils new categories in kiting with cutting-edge designs, new play patterns, quality manufacturing and superior engineering to take kite flying to a new level. New additions create an interactive experience sure to send kids and adults soaring!

Load, set timer, launch and parachute! New Sky Guys™ line sets include Action Figure Flyers that allow kids to launch any 6” to 12” action figure into the sky for a fun and wild flight! A Sky Guys action figure is included, and Sky Guys sets will also work with any existing 6” to 12” action figure. Utilizing patented timer release mechanisms and bungee launch systems, Sky Guys send your action figures flying to incredible heights; figures gently parachute or hang glide back to earth on a Sky Guys vehicle!

Go Fly a Kite is proud to introduce our radical new Power Flyer™ rubber powered gliders. Made of ripstop nylon and a fiberglass frame, these 27” x 26” Power Flyers are the latest in outdoor flying fun! Crank the propeller 500 revolutions with the power winder and let the fun begin! Gently launch the Power Flyer into the sky and watch it soar to altitudes of 50’ while traveling 200 yards! Set the rudder for circular flight and watch the Power Flyer drift back to you after sailing through the sky. Power Flyer has a suggested retail price of $14.99.

Travel across land, snow or sea with Go Fly a Kite’s new line of G-Faktor™ Traction Kites. Measuring 2.5 and 3.5 meters, these are serious kites for serious pilots! Flown with 4 lines, you control the direction and the speed of the kite. Once you master flight, strap on an all-terrain board, snow-board or in-line skates and really feel the power of the wind. The G-Faktor Traction Kite series will transport you using the force of the wind. The G-Faktor Traction kites are available for a suggested retail price of $120.00.

Groovy! Go Fly a Kite now offers a full range of printed ripstop nylon Tie-Dye Kites. Choose from all of our top selling styles like the 46” Superflyer, 39” Diamond, Pocket Parafoil, Stunt Kite and even 2 designs of Pinwheels. These kites are recommended for ages 6 and up, and will appeal to sky pilots from all generations! SRPs run from $9.99 to $24.99 and are available in March of 2007.

Go Fly a Kite is thrilled to introduce a full sized nylon kite featuring today’s most popular properties, the 25” Licensed Diamond Kites! JAKKS new 25” licensed with kids favorite characters including Spider- Man, SpongeBob or Dora the Explorer, nylon Diamond Kites feature a ripstop nylon sail, fiberglass frame, and come complete with flight line on handle and a tail. Go Fly a Kite licensed 25” Diamonds are available for a suggested retail price of $9.99.

Go Fly a Kite products are available at specialty stores nationwide. For more information, visit www.goflyakite.com.


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About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific™, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.