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Kids Turn Toy News

Jakks Pacific

Disney's Cinderella - Dress-Up & Role Play

Little girls everywhere will be enchanted this fall when Disney's Cinderella is released on Diamond Edition DVD. Now girls can bring home a replica of the dress they see in the film! CDI proudly introduces the Cinderella Light-Up Dress, an enchanting light-up ball gown that will make dress-up dreams come true. This ball gown has a magical light-up feature to replicate the transformation moment. Girls will want to experience this elegant and wonderful transformation over and over again! (SRP $34.99) The elegant style is not complete without the Cinderella Enchanted Light-Up Slippers that feature light-up gems and glitter that sparkle like real diamonds. (SRP $14.99)

Time to find the perfect dress fit for a princess! Choose from the Cinderella Signature Blue Ball Gown, made by her fairy godmother, the Cinderella Original Pink Ball Gown, made by her loving friends or the elegant Cinderella Wedding Gown, adorned with glitter patterns and silver trim. (SRP $19.99 each)

The Cinderella Wedding Accessory Set is a one-stop shop for all accessories a princess will need on her wedding day because no royal wedding is complete without a beautiful ring or crown with attached white veil and bouquet! The Cinderella Wedding Accessory Set makes a perfect lower priced gift set. (SRP $12.99) To complete the set of royal accessories for the big day, try the Cinderella Accessory Set with a beautiful crown, purse, shoes, necklace, earrings and ring. (SRP $19.99)

Girls can immerse themselves in the world of Cinderella with a number of accessories and play sets with enchanting features. Get glam-ready with the Cinderella Ballroom Beauty Make Up Case, featuring iconic make-up shapes, stickers and applicators signature to Cinderella. The beautiful carrying case replicates Cinderella's carriage with translucent glitter and gem-beaded handles. (SRP $9.99) Enjoy a cup of tea amongst friends with the Cinderella Tea Pot. This beautiful tea pot doubles as a storage case to hold everything you need for a royal tea party. (SRP $9.99)

No royal bedroom is complete without an enchanted jewelry box! The Cinderella Musical Jewelry Box looks like Cinderella's magical carriage and comes in her signature colors. Inside, a magic wand necklace, bracelet, tiara and ring will transform any little girl into royalty. Watch as Cinderella's gown lights up as she and her Prince Charming dance inside the carriage. The Cinderella Musical Jewelry Box even plays music when the clock strikes 12! (SRP $24.99)

The Cinderella Enchanted Waltz Grand Piano will be the focal point of every little girl's royal quarters! Painted in Cinderella's signature colors, the piano is adorned with fun decals, a little clock and Cinderella and Prince Charming figurines that dance together as music plays! Comes with three built-in Cinderella songs along with other generic songs and fun keyboard sound effects. (SRP $34.99)

Primp in style with the gorgeous Cinderella Enchanted Carriage Vanity. Press the Cinderella icon on the Pumpkin to magically reveal a deluxe sparkling ring that will be the envy of everyone at the party. Press the Cinderella icon to activate color change light features around the regal mirror. Standing over 3 feet tall, the Cinderella Enchanted Carriage Vanity also comes with matching stool and drawers to store beauty accessories and plays three classic Cinderella phrases. (SRP $99.99), Ages 3+

Disney Fairies®

New for Fall 2012, create your own world of magic and enchantment with the all new assortment of Disney Fairies dolls, doll fashions and playsets from JAKKS Pacific. Featuring a mixture of classic and contemporary styles, there is something that will suit every Disney Fairy fan!

One of Tink's most important characteristics is her ability to fly. Help her take off on her next fairy adventure with the 4.5" Sky High Tink doll. Girls can insert Tinker Bell into the flower base, pull the string and watch as she soars up to 10 feet into the sky just like a real fairy! A built-in safety mechanism requires the Tink doll to be held vertically before it is launched to prevent injury to those standing nearby. (SRP $16.99)

Fairies bring in the seasons, which mean they paint the world with vibrant colors! Now girls can explore Pixie Hollow or their own world of color with the 9" Disney Fairies Color Surprise Tink Doll. Place Tink onto any of the 10 shades of color and watch as her wings magically light up and recognize that color! (SRP $29.99)

Practice your pliés with the beautiful new 9" Disney Ballet Fashion Doll. With glittery wings and matching tutus in their signature colors, Tink and her friends will sparkle across the floor as they perform their routines. With four styles to choose from and a lower introductory price point, this is a must-have doll! (SRP $6.99)

Introducing the sweetest fairy segment ever! The 4.5" Fairy with Sweet Fashions is adorable with bright, whimsical fashions based on popular desserts. Tink's Sweet Treats Fashion line includes delectable dresses, such as Creamsicle, Frosty Mint, Cherry Pop and Lemon Drop, while Rosetta's Sweet Fruity Fashions include Berry Parfait, Banana Split, Candy Apple and Sugar Plum (SRP $12.99) Wear your favorite dessert-inspired dress to Tink's Sweet Treats Café, where Tink and her friends will be whipping up some delicious snacks. Comes with a 4.5" Tink doll, snack cart, cash register, table and chairs with lollipop backs and sign to feature the special of the day! Girls can also have fun with Silly Sweets, a brand new feature on www.fairies.com by using their JAKKS Disney Fairies product to unlock a special code on the website (SRP $19.99), Ages 4+

Mark your calendars! The highly anticipated Disney movie, Secret of the Wings, is set for DVD release Fall 2012. In conjunction with the upcoming movie, JAKKS Pacific has created beautiful dolls, dress-up and role play accessories that bring to life the key themes of the movie: friendship and sisterhood. Stay tuned for some spectacular surprises!


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pok√©mon®. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

© 2012 JAKKS Pacific, Inc. All rights reserved.