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Puff The Magic Dragon

Kids Preferred Celebrates 50 Years of Puff, the Magic Dragon!

Celebrate the 50th Anniversary of Puff, the Magic Dragon and a new collection at Toy Fair Booth 2866

East Windsor, N.J. (February 9, 2012) - Since the original Peter, Paul, and Mary song released almost 50 years ago, the cultural history of American childhood has included Puff, the Magic Dragon. Puff has become as iconic as Winnie the Pooh and Mother Goose. The legend of Puff is much-loved among children's classics: it tells of the wonder of childhood, its flights of fancy and imagination, and the eventual leaving behind of youthful dreams as we grow up. Puff, the Magic Dragon has delighted three generations, and now it's time for your child to fall in love with him too.

In 2007, Sterling Publishing released the first illustrated children's book, co-authored by Peter Yarrow and Lenny Lipton, based on the song Puff, the Magic Dragon. The tale of Puff is brought to life in the book with vibrant, full-color illustrations that captivates kids' imaginations, and allows parents to relive their own childhoods. While the song ended with young Jackie Paper leaving behind Puff, his childhood friend, to seek out the real world, the storybook has added a wonderful and touching coda to the story: Jackie Paper's young daughter is introduced to Puff and befriends him, just as her father did.

Now, five years after the release of the book, Puff, the Magic Dragon is brought to life with the new Kids Preferred Puff plush toy. Inspired by the book, Puff-- a sumptuously soft toy rendered in a beautiful moss green soft fabric. Puff is available in a large 16" model, or a toddler-friendly 11" size. He is hand-washable and is suitable for children of any age. Puff is a dream dragon -- he has a long neck, a curved back, a warm and friendly face with a long snout - perfect for fire-breathing or kissing - and his wings are edged in deep forest green. Puff is the perfect doll for kids to play with, cuddle, and keep company while they read their beloved storybook!

Kids Preferred has created a range of Puff merchandise, including the plush dolls, in celebration of Puff, the Magic Dragon's 50th anniversary. There is also a melamine dinner set, a set of utensils, and a boxed-set of finger puppets guaranteed to keep any child engaged for hours. Each set comes packaged in a collectible, keepsake gift box, so you and your child can remember the commemoration of Puff's anniversary for years to come.

Look for the following items to be available in May 2012 at the Kids Preferred website, www.kidspreferred.com

Puff, the Magic Dragon Large Plush

  • Ages 0+
  • 16 inches
  • J-hooked
  • Pack of 2
  • Hand wash

    This plush recreation of everyone¡¦ favorite dragon is sure to be a hit with children ages 0+. Whether as a companion to the book or just a friend to cuddle, Puff, the Magic Dragon Large Puff is perfect!

    Puff, the Magic Dragon Small Plush

  • Ages 0+
  • 11 inches
  • J-hooked
  • Pack of 6
  • Hand wash

    The perfect size for cuddling regardless of a child's age or size, this Puff, the Magic Dragon Small Plush is one that will be cherished and loved for a long time to come.

    Puff, the Magic Dragon Finger Puppets

  • Ages 0+
  • 9.25 x 2 x 6.5 inches
  • Boxed
  • Pack of 4
  • Hand wash

    Children will love acting out their own adventures with the characters of Puff, the Magic Dragon with these fun finger puppets. The older kids can put on shows for their parents while those too small to put on a show can sit back and watch in awe as someone else brings these finger puppets to life!

    Puff, the Magic Dragon Hand Puppet

  • Ages 0+
  • 10 inches
  • J-Hooked
  • Pack of 4
  • Hand wash

    Bring Puff to life with this endearing hand puppet that is a perfect little representation of the magic dragon himself. Easy to use and soft enough to cuddle, this hand puppet is sure to make for hours of fun!

    Puff, the Magic Dragon Musical Waggy

  • Ages 0+
  • 10 inches
  • Pack of 4
  • Hand wash

    A child will be absolutely mesmerized watching as Puff, the Magic Dragon Musical Waggy sings his beloved song and moves his head to the music! An absolute joy to watch and listen to!

    Puff, the Magic Dragon Melamine

  • Ages 1+
  • 11.5 x 3.25 x 8.5 inches
  • Pack of 2 sets
  • Gift boxed
  • Top rack dishwasher safe

    This 5-piece set of melamine children's dishes is sure to make meal time loads of fun! The set includes: 8.5" sectioned plate, bowl, sippy cup, fork, and spoon. It comes packaged in coordinating gift box, ready to give to that special little person.

    Puff, the Magic Dragon Utensils

  • Ages 1+
  • Pack of 4
  • Gift boxed
  • Top rack dishwasher safe

    A sweet addition to meal time, children will love having their very own utensils from this beloved story, which come gift boxed and ready for sharing.


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    About Kids Preferred, LLC
    Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Arthur™, Biscuit™, Classic Pooh®, Disney’s Winnie the Pooh®, Disney’s Mickey & Minnie, Disney Princess, Elmer, The World of Eric Carle™, Goodnight Moon, Greenzys™, The Gruffalo®, Guess How Much I Love You™, Harley-Davidson®, Jabbers™, Kimmidoll Junior®, Label Loveys™, Martha Speaks™, pat the bunny®, The World of Beatrix Potter™, Peep and the Big Wide World™, Puff, the Magic Dragon, Smarty Kids™, Spot™ , The Snowman™, Special Delivery, Squaredy Cats® and Traykit®.

    For more information, visit the website at www.kidspreferred.com.