Toy News - 2011 - New Line of 22 Toys Unveiled by Wee Believers® at 2011 Toy Fair NYC
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Wee Believers

New Line of 22 Toys Unveiled by Wee Believers® at 2011 Toy Fair NYC

Indianapolis, IN (February 10, 2011) - Twenty-two new toys designed to "make faith fun" will be unveiled by Wee Believers® at Toy Fair 2011, held February 13-16 at the Jacob K. Javits Convention Center in New York City.

The ambitious launch of these innovative, inspirational products includes wooden and plush toys, placemats, accessories and seasonal items. Not only fun and engaging, Wee Believers® toys reflect the values that parents want to pass on to their children.

Visitors to Booth 6420 will be able to view the new arrivals, which include a soft, floppy-legged Lil' Prayer Buddy™, a plush lamb with a Listen and Learn™ feature that plays prayers recited by a child at a touch of the lamb's ear. Four Faith Mats™ (heavy-duty placemats) displaying vibrant scenes of Advent, Easter, the Nativity and St. Francis are meant to inspire meaningful conversations at meal or snack time.

My Bible Bag™ is a colorful polka dot and striped tote perfect for carrying a child's Bible or Missal. A charming wood lacing toy is perfect for keeping little hands busy and focused on church symbols, while the memory verses printed on the back reinforce core values. Lift & Learn™ brass-hinged doors on the Church Peek-A-Boo Puzzle give curious toddlers the chance to discover some of the adorable Wee Believers® characters and scripture verses beneath. Seven different Color & Hug™ DIY plush sets fuel creativity and pride over and over again with the supplied washable marker set.

Christmas is made more festive with a 3 x 2 foot Nativity floor puzzle and a set of 10 jumbo Nativity Fridge Magnets so children can express the Christmas story in their own way.

Each product is created with an eye toward outstanding content and excellent craftsmanship, meeting the highest standards of safety testing.

Current Wee Believers® products, My Mass KitTM and Vocation DollsTM, are available at over 100 retail outlets throughout the U.S., U.K., Canada and Australia, as well as on the website To learn more about Wee Believers®, or connect to social media accounts, visit

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About Wee Believers:
Wee Believers® is a toy company with the mission to inspire children in their faith. Designed with the goodness that parents, relatives, and friends want to pass on to the children they love, the aim of Wee Believers® is to educate, entertain, and enrich faith. From plush toys to puzzles and placemats, Wee Believers® is committed to giving children opportunities to build character and virtue - while having fun! Excellent craftsmanship and extensive safety testing are assured in each Wee Believers® product. Founded and operated by a dynamic Dad and Mom team, Wee Believers® continues to grow and redefine the interaction between children and their toys-making faith FUN.