Debut Collection Takes Flight at Toys”R”Us Stores Nationwide this Spring
Jay at Play Int’l at the 2011 American International Toy Fair – Booth #5267
Javits Convention Center, February 13-16, 2011
New York, NY, February 10, 2011 – It’s Totally KooKoo! Jay at Play International, well known
for its best-selling MushABellies line of chattering plush, has “hatched” an all-new menagerie
of collectible toys called Totally KooKooTM. The premiere collection of Totally KooKoo
KooKoo Birds – spanning fluffy plush, collectible figurines, playsets and more – lands at
the 2011 American International Toy Fair, Jay at Play, Booth #5267, Javits Convention
Center, February 13-16, 2011. The debut range takes off for its exclusive inaugural flight
at Toys”R”Us stores nationwide this spring before spreading its wings to other major retailers
in late summer.
“Kids and families everywhere will be ‘totally KooKoo’ over our new Totally KooKoo lineup,”
said Joseph A. Sutton, Managing Director of Jay at Play International. “From laugh-out-loud
names and KooKoo sounds to ‘wildly’ cool colors, KooKoo Birds are well-perched to bring nonstop
smiles and laughs wherever they land. And, with more collectible Totally KooKoo
characters to come, the fun has only just begun!”
Leading the first Totally KooKoo “flock” is a range of KooKoo Birds, including Totally
KooKoo Bird ReTweets, animatronic featured plush that record everything they hear – in
any language – and “retweet” it as they move their beak and flap their wings in sync.
“ReTweeting” has never been so much fun! The Totally KooKoo ReTweets range touches
down just in time for holiday 2011.
The new Totally KooKoo plush collection also includes 6” KooKoo Birds each in their own “try
me” birdhouse box. Kids give their KooKoo Bird a squeeze to hear its unique KooKoo call or
squeeze a little lower to get a special delivery – a mini KooKoo Bird inside an eggshell!
Among the additional KooKoo Birds plush are 12” birds with daddy bird calls and 2” KooKoo
Birds ready to tweet in their own “try me” birdhouse box and complete with a field guide
presenting all of the KooKoo Birds in the series. And the biggest birds in the formation, 14”
x 18” plush KooKoo Bird Pals with KooKoo calls, are as high-flying fun to play with as they
are for kids and tweens to snuggle up to in their own “nest.”
The Totally KooKoo cast of characters also features more than 100 collectible figurines,
each with their own expressive eyes and colorful beaks. Kids can take their pick! The 1.25”
birds are packaged in a special KooKoo Birds surprise foil bag with field guide. And the
Totally KooKoo Clubhouse is complete with stickers and a nest for when KooKoo Birds need a
rest. Also available are 2- and 4-pack box sets, which include helmet and goggles for KooKoo
Birds to sport when they’re in the driver’s seat of their KooKoo Bird Cars!
Each colorful KooKoo Car includes interchangeable parts for creating a whole new
imaginative vehicle. Kids simply place their KooKoo Bird inside the car and pull it back to let
it “fly,” as the spring-loaded seat launches the bird into the air. The cars are outfitted with
their own KooKoo Birds and stickers, so kids can personalize them in their own KooKoo way.
Rounding out the debut KooKoo Birds line is the KooKoo Cars Playset, a take-anywhere,
snap-together game center, featuring 20” action launch ramp and road barrier for endless
adventures. The sky’s the limit!
The Totally KooKoo collection will unleash additional “breeds” throughout the year, including
the a-dog-able KooKoo Kennel and the KooKoo Pops monkeys, arriving at retail for holiday