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Patch Buddies

Bubele's Patch Buddies Launches at Toy Fair 2012

NEW YORK, February 11, 2012 - (Virtual Press Office) - Bubele's Patch Buddies, a first-of-its-kind plush toy and storage solution, will be making its debut at The American International Toy Fair in New York City, February 12-15.

Bubele's Patch Buddies combines an adorable cuddly plush toy, a soft blanket, and a functional backpack that's the perfect size for children two to seven years of age. The line consists of 10 animals and four special character toys that fit snuggly inside a unique opening in the backpack so the toy is always on display. The full line of characters (SRP $13.99 each) and the backpacks available in four colors (SRP $15.99 each) will be showcased at Booth #6424 at the Jacob Javits Convention Center.

"My brother and I wanted to offer families a toy that is not only fun and cuddly, but something that can accompany children and offer them comfort during their daily adventures, real or imaginary," says co-founder Arie Geller. "And best of all, parents love how the durable backpack carries all a modern child's essentials and offers a security strap to help them keep a close eye on their precious cargo in crowded places like malls and airports."

In addition to being functional travel companions, each character has a unique personality that is sure to stimulate endless hours of entertainment, whether at home, visiting the grandparents, or on the first day of preschool. No matter if they choose the adventurous Panda, the funny Bunny, or one of the rambunctious special characters such as Bruno and P-Jay, boys and girls are sure to find a new best friend in the Bubele's Patch Buddies collection. With the assistance of their parents, kids can also "friend" Bubele's Patch Buddies on Facebook and keep up to date with the antics of their favorite characters.

Bubele's Patch Buddies are available in select independent retailer outlets or online at

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About Bubele's Patch Buddies
Bubele's Patch Buddies, a division of G&S Impex, is a family-owned business known for creating quality plush toys for children of all ages. Ari and Dor Geller, brothers with more than 15 years of experience in the plush toy business, founded the company in 2010, with a mission to create unique, durable, toys treasured by children. Bubele's Patch Buddies are distributed in the United States and Mexico at gift, specialty, airport and toy stores and many other retail outlets. For more information or to find the nearest retailer, visit