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PLAYTIME NOW SPELLED B-I-N-G-O WITH NICK DVD BINGO
Screenlife and Mattel's New Interactive DVD Bingo Game Offers Hours of Fun and Skill-Building for Preschoolers

(SEATTLE) – February 11, 2007 – Screenlife, LLC, the DVD board game innovators who created Scene It?® The DVD Game™, and Mattel, Inc. introduce Nick™ DVD Bingo, a new interactive game for children ages four and up that puts a creative spin on a timeless classic.

This slimetastic DVD game, hosted by SpongeBob SquarePants, brings Bingo to life by incorporating familiar Nickelodeon characters and show clips with traditional Bingo-style play, giving parents an educational and engaging way to reinforce basic child development skills with fun games.

A colorful cast of Nickelodeon characters, such as Jimmy Neutron and Dora the Explorer, help teach fundamental development skills such as number and color recognition and listening proficiency. The game also reinforces matching skills and following directions, making it a perfect refresher for older brothers and sisters. Narrated game play lets players enjoy Nick DVD Bingo with parents or siblings, or all on their own.

To play the game, kids simply match the number, color and corresponding Nickelodeon character shown on the DVD to the tiles on their Bingo game card. The first player to fill in the designated pattern wins the game, while giggles and learning keep the game fun for everyone. In addition, Nickelodeon TV show clips are interspersed throughout the game, giving players the chance to score free tiles.

The game includes a DVD, double-sided cards for up to six players and Bingo chips adorned with the famous Nickelodeon Splat. Housed in a handy carrying case, the game is easily portable for family vacations, play dates and birthday parties. Nick DVD Bingo is available for $19.99 in stores nationwide or online at http://www.screenlifegames.com.


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About Screenlife, LLC
Screenlife, LLC is a premier game company that's bringing a new dimension to the way the world has fun. Screenlife is the creator and world's leading manufacturer of DVD games, including Scene It?, the number-one selling DVD game worldwide. Screenlife games feature patented Optreve™ DVD Enhancement Technology and are available in nine languages, across 26 countries, and in more than 50,000 retail locations. A leader in entertainment licensing, Screenlife has established thousands of partnerships with major Hollywood studios, sports leagues and recording labels, as well as actors, athletes and musicians. For more information about Scene It? and other Screenlife games, visit http://www.screenlifegames.com or call (866) DVD-GAME. About Mattel, Inc.
Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (http://www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
© 2007 Mattel, Inc. All Rights Reserved.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 11 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B)
© 2006 Viacom International, Inc. All Rights Reserved.