Razor® Unveils Cutting-Edge Products at American International Toy Fair 2007
Toy Industry Leader Brings Fun for All Ages
NEW YORK – February 11, 2007 – Razor® continues to capture the imaginations of today’s generation with its line of electric scooters and ride-on toys by introducing a new collection of exciting products at the Toy Industry Association’s (TIA) 2007 American International Toy Fair in New York, February 11-14. Razor will occupy booth #2573 at the Javits Convention Center. The latest toys in Razor’s tradition of recreating classic products continue to challenge the riding skills of this generation offering limitless trick potential and hours of outdoor entertainment.
“We’re really excited about our entire suite of new products and feel they meet the standards we set for all Razor products,” said Carlton Calvin, president of Razor USA. “Razor’s commitment to excellence and our ability to recognize toy trends allows us to keep consumers coming back for more.”
Following are the products Razor will showcase at American International Toy Fair 2007:
Razor always advocates safety and recommends riders wear the proper safety gear, use common sense and check and obey local laws regarding use of any such product on public property. These newest products from Razor are available at quality retailers nationwide and online.
The Slidewinder Caster Scooter, a double wing scooter with caster wheels, allows for unique self-propulsion. Unlimited fun including side drift and spinout action. This pioneering construction boasts unlimited trick potential and includes the following features:
The Sliderwinder is for use by riders ages 8 years and up (maximum weight of 220 pounds) and is available at retail for $129.99.
- 73mm rear wheels with caster mounts
- 7Front hand brake
- 7Patent-pending caster design
CycloSpin™ Caster Trike
The Razor Cyclo Spin Caster Trike is guaranteed fun for the active kid. With a revolutionary design, this low-rider tricycle with rear caster wheels offers unique spinout and drifting action for unparalleled fun.
The features include:
The Caster Trike is for use by riders ages 5 and up (maximum of 220 pounds) and is available at retail for $129.99.
- 7Rear caster wheels that allow for spin-out and drifting action
- 7Unique maneuverability and freewheel system
- 7Front hand brake
- 7Integrated handlebar and fork
Dune Runner 350
The Dune Runner 350 electric dune buggie invites adventure kids to the ultimate off-road riding experience. Built strong and study to conquer trails and bumps, Dune Runner features include:
The Dune Runner is for use by riders ages 8 years and up (maximum weight of 120 pounds). It is available at retail for $349.99.
- 7350 watt motor
- 78” knobby pneumatic tires
- 7Speeds up to 8 MPH
- 7Reduction drive provides high torque gearing
- 7Bucket seat with safety strap
- 7Diamond tread floorboards
- 7Hand throttle and brake controls
- 7Vertical storage
Kiddie Kick Scooter
The Kiddie Kick Scooter is an update on the existing top-selling model – improved by the addition of a folding feature. Features include:
The Folding Kiddie Kick Scooter is for use by riders ages 3 years and up. It is available at retail for $39.99.
- 7All new design
- 7New child safety latch on folding mechanism
- 7Steel frame
- 7Plastic deck
- 7Large 100mm polyurethane wheels
Synergy ST™ Hybrid Kick Scooter
The Synergy Hybrid Kick Scooter is the perfect hybrid blend of the classic scooter and a skateboard. Using lean power to steer, this hybrid scooter carves just like a skateboard. Features include:
The Kick Scooter with Trucks is for use by riders ages 8 years and up (maximum weight of 180 pounds). It is available at retail for $69.99.
- 7Three wheels: one 125mm polyurethane front, and two skateboard wheels on back
- 7Rear dual-wheel foot brake
- 7Rubber damped steering
- 7“A” scooter construction
The Electric Wagon adds a little boost to the traditional wagon ride. Features include:
- 7Up to 3 MPH single speed with soft start
- 7Dual 65 watt motors
- 7Forward and reverse drive
- 7Independent gear box rear wheel drive
- 7Sand and splash resistant
- 7Two built-in seats convert for multiple uses
- 7Handle folds into wagon for easy storage
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ABOUT RAZOR LLC
Founded in June 2000, Razor USA, LLC is a privately held company based in Cerritos, Calif. and holds the worldwide rights to the Razor® brand. Home of the wildly popular Razor kick scooter, Razor has other scooters like the E100, E200, E300 and E500S (electric scooters). The cutting-edge line of Razor products also includes the Dirt Rocket™, Pocket Mod™, Pocket Rocket™, Ground Force™, a line of electric powered ride-on toys and a junior line of scooters. Razor also offers an action video – RVM, featuring Team Razor™ (pro scooter athletes ages 9 to 20, who tour the U.S. participating in demonstrations and competitions). Razor has numerous awards including Toy Industry Association’s “Toy of the Year,” and “Toy of the Year” honors from TIME Magazine, Parents, Parenting, Sports Illustrated for Kids, Nick Jr. and U.S. News & World Report. For more information, please visit Razor at www.razor.com.