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Kids Turn Toy News


Turbospoke® puts the Pedal Down to accelerate First Lady’s “Let’s Move” initiative

Rowley, Massachusetts, 11th February 2011

Toys that encourage active play have taken centre stage at the 108th American International Toy Fair in New York City, as a major initiative on child health by First Lady Michelle Obama gains traction across America. The “Let's Move” campaign by the First Lady is focused on reversing the trend of childhood obesity with the goal of making a significant difference within a generation.

One of the key elements of the campaign is to encourage physical activity among children and cycling is a prominent element of the program. Turbospoke is a unique toy and bicycle accessory which actively promotes outdoor play by making cycling more engaging and more fun than ever before.

Irish Company Tomax, designers of Turbospoke - The Bicycle Exhaust System has added its support to the “Let’s Move” campaign with a special “Accelerator Sales Pack” for retailers to promote active outdoor play. Turbospoke, which is distributed in the USA & Canada by Schylling Associates, debuted at last year’s NYTF and is celebrating excellent sales in its first year on the market.

Turbospoke will equip its retailers with in-store display materials to highlight Turbospoke as an excellent toy to encourage active play. Many parents and toy professionals are describing Turbospoke as “an exhilarating addition to any kid’s bike”.

We all remember the fun of creating an engine sound by putting a playing card or baseball card into the spokes of our wheels, well Turbospoke, using this concept, has created a complete bicycle exhaust system that makes any bike look and sound just like a motorbike. This pedal powered toy creates realistic engine sounds using long lasting plastic “Motocards”, a clever sound chamber and an awesome megaphone exhaust pipe which really amplifies the sound. Pedal powered means no batteries which is good news for parents and means no-limits outdoor fun for kids.

“Turbospoke takes the fun of cycling to a whole new level and we encourage all our neighborhood toy stores to support this exciting campaign” said David Schylling of Schylling Associates. Turbospoke was first conceived when the inventor was in his teens. Now 26, Tom Maxwell, an Honors graduate in Industrial Design, and his brother Andrew design and market Turbospoke from their base in Ireland. Their passion for all things motor and outdoor has created a pathway from play to profession.

“Feedback from parents confirms that Turbospoke helps to increase on-bike time which should help to play a part in the ‘Let’s Move’ campaign," said Tom Maxwell.

To see Turbospoke in action check out:

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Schylling Associates
Turbospoke is distributed in the USA & Canada by Schylling Associates of Rowley Massachusetts. Schylling is a family owned and operated business founded in 1977 and recognized internationally as a leader in the design of classic tin and nostalgic toys. Specializing in “Creating the Future through Reviving the Past,” Schylling combines a hint of nostalgia with a timeless sense of discovery and fun with every toy it offers. Schylling products have a unique appeal to be enjoyed by all ages.

Tomax Ltd
Turbospoke is designed and manufactured by Tomax Ltd, a Toy and Sporting Goods company based in Ireland. Setup in 2003 and run by brothers Tom and Andrew Maxwell, two guys with a real passion for anything with wheels. Their aim is to provide well designed, innovative toys that are truly engaging and great fun. Turbospoke is the first in a range of exciting outdoor toys which uses kids’ bikes as their platform.