Rowley, Massachusetts, 11th February 2011
Toys that encourage active play have taken centre stage at the 108th American International Toy Fair
in New York City, as a major initiative on child health by First Lady Michelle Obama gains traction
across America. The “Let's Move” campaign by the First Lady is focused on reversing the trend of
childhood obesity with the goal of making a significant difference within a generation.
One of the key elements of the campaign is to encourage physical activity among children and cycling
is a prominent element of the program. Turbospoke is a unique toy and bicycle accessory which
actively promotes outdoor play by making cycling more engaging and more fun than ever before.
Irish Company Tomax, designers of Turbospoke -
The Bicycle Exhaust System has added its support
to the “Let’s Move” campaign with a special
“Accelerator Sales Pack” for retailers to promote
active outdoor play. Turbospoke, which is
distributed in the USA & Canada by Schylling
Associates, debuted at last year’s NYTF and is
celebrating excellent sales in its first year on the
Turbospoke will equip its retailers with in-store
display materials to highlight Turbospoke as an
excellent toy to encourage active play.
Many parents and toy professionals are describing Turbospoke as “an exhilarating addition to any
We all remember the fun of creating an engine sound by putting a playing card or baseball card into
the spokes of our wheels, well Turbospoke, using this concept, has created a complete bicycle
exhaust system that makes any bike look and sound just like a motorbike. This pedal powered toy
creates realistic engine sounds using long lasting plastic “Motocards”, a clever sound chamber and
an awesome megaphone exhaust pipe which really amplifies the sound. Pedal powered means no
batteries which is good news for parents and means no-limits outdoor fun for kids.
“Turbospoke takes the fun of cycling to a whole new level and we encourage all our neighborhood
toy stores to support this exciting campaign” said David Schylling of Schylling Associates.
Turbospoke was first conceived when the inventor was in his teens. Now 26, Tom Maxwell, an
Honors graduate in Industrial Design, and his brother Andrew design and market Turbospoke from
their base in Ireland. Their passion for all things motor and outdoor has created a pathway from
play to profession.
“Feedback from parents confirms that Turbospoke helps to increase on-bike time which should help
to play a part in the ‘Let’s Move’ campaign," said Tom Maxwell.
To see Turbospoke in action check out: http://www.turbospoke.com