Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now
Kids Turn Toy News

Where's Waldo


Join the Search for Waldo at the American International Toy Fair - Techno Source Booth #3137

NEW YORK, NY - February 12, 2012 - For nearly 25 years, people of all ages around the globe have been searching for the character with a red and white striped sweater, bobble hat, and black-framed glasses who goes by the name of Waldo - one of the world's most recognizable and popular icons.

To celebrate this milestone, toy innovator Techno Source, a division of LF Products, and Classic Media, a global media company with a portfolio of some of the world's leading kids, family and pop-culture brands, are introducing a new line of Where's Waldo? games, puzzles, and novelty items that will be available at retailers nationwide in fall of 2012 timed with the brand's 25th anniversary. Waldo's next big adventure brings him to New York City this week where he'll be spotted among the crowd at the American International Toy Fair. Show attendees also will be able to search for Waldo, his friends and other objects in a special 30-foot version of the classic Where's Waldo? scene "Toys, Toys, Toys" at the Techno Source booth (#3137). There, they will also be able to preview the new Where's Waldo? board games, puzzles, card games and novelty items.

"In 2012, Where's Waldo? will be more popular than ever, as Classic Media and its partners celebrate the brand's 25th anniversary in a major way," said Eric Levin, Division Head, Techno Source. "Consumers won't have a problem finding Waldo, as he'll have a significant presence at retail, on smartphones and tablets, and at public events across the country and around the world, as well as online and through social media. We're excited to work with Classic Media to create a line of Where's Waldo? products that will allow fans to continue the search for Waldo and his friends in new and engaging ways."

The Techno Source line creatively integrates the classic Where's Waldo? search-and-find play pattern with iconic scenes from the popular book series and features everyone's favorite Where's Waldo? characters - Waldo, Wenda, Wizard Whitebeard, Woof, and Waldo's nemesis Odlaw (Waldo spelled backwards). "We are thrilled to be working with Techno Source to bring longtime Waldo fans a fun new line of games, puzzles and novelty items to enjoy," says Karyn Schneider, VP, Licensing, Classic Media. "At the same time, we are introducing this iconic character and his friends to a whole new generation. It is truly an exciting time for the Where's Waldo? brand!"

2012 Where's Waldo? Product Highlights:

  • Where's Waldo?R Join The Search Board Game - Race to find hidden objects in this search-and-find action board game! Join Waldo on his adventures to the beach, the Wild West, outer space and other worlds throughout time. Features an adjustable game board with 12 double-sided tiles that offers a new game experience every time you play. Includes two Where's Waldo? postcards with classic book scenes. For 2 to 6 players. Ages 6+. MSRP: $19.99.

  • Where's Waldo?R The Amazing Picture Hunt Board Game - In this fast-paced scavenger hunt, start by putting more than 100 object chips on the game board to create your own Waldo scene. Then, race to find and grab the hidden objects on the game board that match your scavenger list. Includes two Where's Waldo? postcards with classic book scenes. For 2 to 6 players. Ages 6+. MSRP: $14.99.

  • Where's Waldo?R Assorted 2-in-1 Search-and-Find Puzzles - Assemble the puzzles, then search for Waldo and other hidden items. Assortment includes themed: 50pc Mini Puzzles complete with mini magnifying glass; 100pc Foil Puzzles in re-sealable pouch; 300pc Canister Puzzles; 500pc "Suitcase" Puzzles with handle; and 750pc & 1000pc puzzles in book-style packaging with magnetic closure. Each puzzle includes two Where's Waldo? postcards with classic book scenes (excluding 50pc Mini Puzzle). Ages 6-12+. MSRP: $2.99-$12.99 each.
  • Where's Waldo?R Mixed-Up Match Up! Card Game - It's a search-and-find card game frenzy! Flip over cards and race to call out the matches. But, there's a twist. Mixed-up words make it a challenge to spot matching cards. Call out the correct word or lose the match! Play until all cards are flipped. The player with the most matches wins the game. For 2 or more players. Ages 6+. MSRP: $5.99.

  • Where's Waldo?R Pocket Packs - Put Waldo in your pocket! These mini take-along packs feature a classic Where's Waldo? scene split into nine cards, each with a search list on the back. Find all the hidden items on each card and then put the cards together to reveal the full picture and hunt for bonus items. Available in four collectible packs. Ages 6+. MSRP: $2.99 each.

  • Where's Waldo?R Passport Covers - Travel the world with Waldo with this passport case and game in one! These vinyl passport covers feature a classic Waldo scene on the outside and come with six search-and-find activity cards on the inside. Includes two Where's Waldo? postcards with classic book scenes. Available in three styles. Ages 6+. MSRP: $9.99 each.

  • Where's Waldo?R Explorer Wands - The original search-and-find glitter wand is back! Tilt and turn the liquid-filled wands to search for Waldo and hidden items floating inside. Assortment includes an 11" wand and 4" wand with carabiner clip. Available in three colorful adventures: Waldo & Friends, Deep Sea Divers and Wild, Wild West. Ages 6+. MSRP: $4.99 each.

    Over the years, the phrase "Where's Waldo?" has become vernacular for when you cannot find someone. It has been used by top news and entertainment programs, including TODAY, Live with Regis and Kelly, the Late Show with David Letterman, The Office, Modern Family, 30 Rock and even The Simpsons. Waldo has walked the red carpet at the MTV Music Awards, New York Fashion Week, and other celebrity events. He's sparked fashion trend reports, and he was even tweeted by teen sensation Justin Bieber. The character has also inspired fans to dress in Where's Waldo? costumes and get together flash mob style.

    Where's Waldo? by the Numbers

  • 55+ million books sold worldwide

  • #1 on The New York Times Best Sellers List 3 times

  • Published in 38+ countries and translated into 30+ languages

  • 5+ million iPhone and iPad apps sold; #1 paid app in U.S. and Canada

  • 3.8+ million "likes" and Top 25 public figure on Facebook

    News | Toy News

    About Where's Waldo?
    Created by Martin Handford and first published in 1987, Where's Waldo? is one of the most recognizable characters in the world and a pop-culture icon. A global publishing phenomenon with 55+ million books sold worldwide, the successful series is published in more than 38 countries, has been translated into more than 30 languages and has sold 5+ million Apps to date. JOIN THE SEARCH! as the ultimate world traveler embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events–who knows where Waldo will be spotted next? Keep your eyes open. You won't be the only one searching.

    About Techno Source
    Techno Source, a division of LF Products (a company of Li & Fung Limited (SEHK:494)), is one of the fastest growing global toy companies. Known for its ground-breaking products, marketing prowess and strong retail relationships, the company is committed to delivering high-quality toys and games that offer significant play value at affordable price points. Under its original Techno Source brand, the company focuses on innovative products, great games for the whole family, and technology toys. Its award-winning original and licensed toy portfolio includes Kurio™, Glow Crazy™, Codee, 20Q®, Tetris®, Disney®, Rubik's®, Nickelodeon®, Bicycle® (The United States Playing Card Company), Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.

    Under its Toy Island brand, Techno Source offers a wide range of traditional toy products, including puzzles, figures, collectables, play sets, vehicles, plush, stationery, art activity sets, and magic toys. Co-branded products feature top licenses, including Monster Beads™, National Geographic®, Barney™, Marvel®, Hello Kitty®, Animal Planet™, Where's Waldo? ® and Loteria™.

    Techno Source toys and games are available throughout North America, South America, Europe, Asia, Africa, and Australia, across all channels of distribution. For more information, visit

    About Classic Media
    Classic Media, one of the world's largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where's Waldo?®, Lassie®, The Lone Ranger®, and new global brand Life With Boys™. Big Idea Entertainment, a member of the Classic Media family, is the leading faith-based studio and producer of children's programming, including the best-selling animated series, VeggieTales®. Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music. Visit us at