Hasbro's PLAYSKOOL Division Wins ''Infant/Preschool Toy Of The Year'' at Toy Industry's Annual T.O.T.Y. Awards
WEEBLES WEEBLY WOBBLY TREEHOUSE Playset Given Top Honors
NEW YORK --(Business Wire)-- Feb. 13, 2006 Hasbro, Inc.'s (NYSE:HAS) PLAYSKOOL division was awarded the toy industry's "Infant/Preschool Toy of the Year" for its WEEBLES WEEBLY WOBBLY TREEHOUSE playset this past Saturday night at the industry's annual Toy of the Year Awards (T.O.T.Y.).
The T.O.T.Y. awards recognize toys and children's entertainment and the companies behind them, with nominees selected by the industry, and the award winners chosen by members of the Toy Industry Association.
"PLAYSKOOL is honored that our peers have recognized the creativity and fun of the WEEBLES WEEBLY WOBBLY TREEHOUSE as the industry's 'Infant/Preschool Toy of the Year,'" said Lorrie Browning, General Manager of Hasbro's preschool and infant toy brands. "The PLAYSKOOL philosophy is that when play comes first, discovery and learning comes naturally, and the WEEBLES TREEHOUSE delivers on that promise by stimulating imagination and sparking creative ways to play and have fun."
WEEBLES, the highly popular brand of characters that "wobble but don't fall down," is a favorite of today's parents who enjoyed the line when they were kids. Hasbro's PLAYSKOOL division reintroduced the WEEBLES brand to the current generation of toddlers and preschoolers with much success in 2004. The 2006 line-up of WEEBLES toys is being debuted at Hasbro's showroom during the American International Toy Fair, through Tuesday in New York City.
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Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.