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Kids Turn Toy News

Lalaloopsy Doll

2010’s Best-Selling “It” Dolls Lalaloopsy™ & Mini-Lalaloopsy™

Expand with Colorful New Characters and Environments in 2011

-MGA Entertainment Secures Raft of High Caliber Licensing Partnerships for Lalaloopsy™ Brand-

New York Toy Fair, New York (February 13, 2011) - Buoyed by sold-out sales and outstanding reviews, MGA Entertainment continues the giant-sized Lalaloopsy™ buzz in spring 2011 with the introduction of all new characters, including the very first Lalaloopsy™ boy doll ? Patch Treasurechest™? and expands the Mini Lalaloopsy™ universe to include colorful new characters and playsets.

As Lalaloopsy™ enjoys rapid brand expansion, MGA Entertainment's newest doll line is off to a spectacular start on the licensing front, having clinched a raft of new licensing deals including: Jerry Leigh for Apparel; Modern Publishing for Color/Activity books; Added Extras for Cosmetics and Role Play; Jay Franco for Bedding, Beach and Bath; Rubie's for Halloween Costumes; Berkshire Fashions for Cold Weather Wear; Pan Oceanic for Sunglasses; Ceaco for Puzzles and Lee Publications for Novelty Publishing.

In addition, MGA Entertainment is currently in development for the first-ever Lalaloopsy™ feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy™ characters.

Hailed as 2010's "hottest toy of the season," (CBS The Early Show), "the year's Tickle Me Elmo," (MSNBC) and described as "creating Cabbage Patch-like hysteria among Holiday shoppers," (New York Post), Lalaloopsy™ takes girls on a magical journey to a whimsical world of imagination. A unique collection of 13"dolls that magically came to life when their very last stitch was sewn, each Lalaloopsy™ was born on a special national holiday and has her own personality developed by the fabrics used to make her. Designed to encourage a child's imagination and creativity, Lalaloopsy™ teaches important life lessons such as diversity, individuality and the idea that everything can be recycled and nothing should ever go to waste.

The following Lalaloopsy™ and Mini Lalaloopsy™ products are currently hitting store shelves:

NEW LALALOOPSY™ CHARACTERS:

Patch Treasurechest™ - Sewn on Date: Sept. 19, "Talk Like a Pirate Day!" The very first 'boy' Lalaloopsy™, Patch Treasurechest™ was made from a real pirate's clothes. He's a clutterbug, who loves to collect shiny things. He also likes to travel, but he has trouble following maps. He has a pet parrot. (SRP: $24.99)

Blossom Flowerpot™ - Sewn on Date: April 22, Earth Day! Blossom Flowerpot™ was made from a pair of gardener's gloves. She's super-patient and caring, always cheerful, and loves to dig around in the dirt. She has a pet butterfly. (SRP: $24.99)

Tippy Tumblelina™ - Sewn on Date: 2/2, the only date pronounced Tutu! Tippy Tumblelina™ was made from a ballerina's tutu. She's a girly girl, who loves being on stage…even though she falls off it every once in awhile. She has a pet swan. (SRP: $24.99)

MINI-LALALOOPSY™
Now you can have the cuteness of the Lalaloopsy™ in the palm of your hand. Mini Lalaloopsy™ come in their own silly little houses that you can keep and collect. They each come with an adorable pet and fun accessories that fit their personalities. Product Features: Every character is different; Toy packaging is a house you can play with; Moveable arms, legs, and head; Adorable pet; Totally collectible; Downloadable Lalaloopsy™ Land Map Puzzle Piece! (SRP: $5.99)

MINI LALALOOPSY™ SPINNING FERRIS WHEEL
Play and explore in the Mini Lalaloopsy™ world at Peanut's Spinning Ferris Wheel where your favorite magical friends can play and visit with each other. Product Features: Includes exclusive Mini Lalaloopsy™ Peanut BigTop™ doll; Ferris wheel really spins; Holds up to 3 Mini Lalaloopsy™ dolls; Includes an online code to print a Lalaloopsy™ Land Map Puzzle Piece! (SRP: $14.99)

MINI LALALOOPSY™ PLAYSETS: CRUMB'S TEA PARTY™ and PILLOW'S SLEEPOVER PARTY™
Play in the Mini Lalaloopsy™ world with fun play sets where your favorite magical friends can play and visit with each other. Product Features: Two different fun places for your Mini Lalaloopsy to play: Pillow's Sleepover Party™ or Crumb's Tea Party™; Each playset comes with an exclusive doll; Each includes an online code to print a Lalaloopsy™ Land Map Puzzle Piece! (SRP: $14.99 each)

MINI LALALOOPSY™ PENCIL TOPPERS
Take your Mini Lalaloopsy™ and their pets with you to school with these fun pencil toppers! Another fun way to collect all the Lalaloopsy™! Product Features: Original 8 characters and pets; 2 characters and 2 pets included per package. (SRP: $2.99)

Visit the colorful 3D world of Lalaloopsy™ at www.lalaloopsy.com where Lalaloopsy™ magic is everywhere!


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About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink. ™, Rescue Pets® and Zapf Creation®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.