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Kids Turn Toy News

Winnie the Pooh

Hold the Honey Jar! BEFORE POOH RETURNS TO THE BIG SCREEN,KIDS PREFERRED™ RELEASES MOVIE-INSPIRED LINE

The Silly Old Bear With Iconic Red Shirt Joins Plushy Pals Piglet, Tigger and Eeyore At Toy Fair Booth 2243

East Windsor, N.J. (February 13, 2011) – Hold the honey jar! When Kids Preferred, toymakers extraordinaire of all things plush, heard about Winnie the Pooh, the upcoming big screen animated release from Disney, they just had to celebrate. So their designers created a sentimental line called Winnie the Pooh, inspired by the charm and whimsy of the last Pooh movie from 35 years ago -- adoringly seen in the ‘70s by today’s parents and grandparents when they were youngsters. Visitors to the Kids Preferred American International Toy Fair Booth 2243 can be the first to give a hug to the softest red-shirted Pooh and his pals from February 13-16, 2011.

Based on the overwhelming success of last year’s pastel-colored line of Classic Pooh by Disney Consumer Products, Kids Preferred is excited to roll out Winnie the Pooh this spring and summer when the line will ship to retailers. The excitement of the summer release of Disney’s Winnie the Pooh film is already evident by its official YouTube movie trailer that scored over 1 Million hits by mid-December 2010.

Now a new generation of kids will fall in love with that silly old bear and his friends in a fresh big screen adventure, in which Owl sends the whole gang on a wild quest to save Christopher Robin from an imaginary culprit. It turns out to be a very busy day for one loveable bear who simply wants to find some honey. Inspired by five original classic stories in Walt Disney's classic, hand-drawn art style, Winnie the Pooh hits U.S. theaters July 15, 2011.

Look for Kids Preferred’s Winnie the Pooh line of 14” large plush, 9” inch dolls, blankies, rattles and attachables rolled out to specialty stores and online boutiques as early as January 2011. The soft toys are not only adorable but also affordable, priced at $20 and under.

Winnie the Pooh Winnie the Pooh 14” Plush • Age Newborn+ • SRP $20
Extra soft and cuddly, just like baby, are what makes Kids Preferred the constant industry award-winner for plush playmates. Choose yellow bear Pooh with his red shirt barely covering his belly; orange Tigger with tiger stripes and a pink nose or Eeyore in grey with long floppy ears. Each plush pal measures 14” tall.

9” Plush • Age Newborn+ • SRP $13
Just the right size for a snuggle or bedtime buddy, these 9” plushy pals were inspired by the soon-to-be-released Winnie the Pooh animated movie. Choose, if you can, Pooh in his iconic red shirt, Piglet, Tigger, and of course, Eeyore. There’s even a Bumble Bee Pooh, who trades in his red shirt for a yellow and black striped outfit, and Pooh in a Tigger costume! Babies and toddlers will love to squeeze one of these soft pals while being read one of A.A. Milne’s original classic tales.

Loop Rattles • Age Newborn+ • SRP $13
Kids Preferred packs plenty of detail into 6” of Pooh-inspired rattles. Each pack comes with two sweet faces – choose from Pooh/Eeyore; Pooh/Piglet or Pooh/Tigger. Each rattle has a soft face with all of the detail of the 100 Acre Woods characters plus a loop bottom, perfect for chubby fingers to grasp. Give these plush pals a shake and watch baby’s eyes light up with pure joy! Each rattle spells out the message, My First … Tigger, Pooh, Eeyore or Piglet.

Attachables • Age Newborn+ • SRP $13
For the baby on-the-go, attach one of these plush playmates for extra special adventures. These 6” attachables are great for the stroller, the car seat or the crib. Stimulates baby’s visual and sensory skills. Choose Winnie the Pooh, Eeyore, Piglet or Tigger.

Pooh and Piglet Blanky • Age Newborn+ • SRP $13
Every baby needs a blanky for that secure feeling. Choose Pooh or Piglet who sit whimsically at the top of the 14” satin and plush blanky. Have fun discovering the various storybook characters pictured on the Pooh blanket or tiptoe through the flower patch with Piglet.

A Walk in the Woods Soft Book • Age Newborn+ • SRP $16
Before heading to the summer Pooh blockbuster in July, make sure the whole family looks at the illustrations of this sweet tale packaged in a soft book for baby. Pooh and Piglet are in for an adventure during their simple walk in the woods. Available in stores and online after May 15, 2011, this 6” book features a teething ring to calm baby when before or after story time. Sweet dreams!


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About Kids Preferred
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Between the Lions™, Biscuit™, Classic Pooh®, Disney’s Winnie the Pooh®, Elmer, The World of Eric Carle™, Goodnight Moon, Greenzys™, Guess How Much I Love You™, Harley-Davidson®, Label Loveys™, Madeline™, Martha Speaks™, Pat the Bunny®, The World of Beatrix Potter™, Smarty Kids™, Spot™ and The Snowman™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.