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Kids Turn Toy News


Take Note: Courage Brands Taps Consumer Demand for Co-Creation and Self Expression

New York, NY (February 13, 2011) - The American International Toy Fair is the perfect backdrop for Courage Brands to unveil their new collections of innovative products that are on-trend for kids of all ages. Expect to see a full line of new products under the Kookys brand along with new design additions to their cutting edge 'Tudes collection, which will debut at the show and be released throughout 2011.

Self-expression and co-creation remain strong consumer trends and Courage Brands has developed an array of writing instruments that combine the hottest trends and attitude while allowing kids to mix and match character themes. 'Tudes is a new line of collectible pens that launched in the fall of 2010 and captures the attitude, style and personality of tween boys and girls who are looking to express their individualism. 'Tudes are stylized with edgy graphics and character designs that make strong style statements and clip easily onto backpacks to belt loops to go anywhere.

The new 'Tudes line for 2011 features Titus Hawk, the handsome football player; Mattie Hurts, the stylish roller derby star; Kelsey Lane, eco warrior; Arwyn Asher, the cute vampire; and Bella Armstrong, the pageant diva. 'Tudes are available at specialty retailers for approximately $3.99.

Kooky Flashlights are already creating buzz in licensing circles by bringing multi-function and beloved characters together! In addition to traditional Kooky Klickers designs, the line includes popular characters from Marvel, Nickelodeon and Star Wars. Kooky Flashlights will be available in Spring of 2011 for approximately $5.99 - $6.99.

Courage Brands will also introduce a new line of Dog Tag Necklaces Pens featuring the latest entertainment licenses -- with a cool secret inside. A small, flat pen is tucked into this traditional dog tag design making it a multi-purpose collectible perfect for boys and girls These collectible Dog Tag Necklaces will launch at specialty and mass retailers across the country this March for approximately $3.99.

Disney Princesses take center stage on a new collection of Pendant Necklace Pens from Courage Brands but boys will find something too in the SpongeBob pen. The pendants look great dangling on an 18-inch colored chain, but kids will love the mini pen that is hidden inside. Take note, trend forward tweens! These Pendant Necklace Pens will be available at specialty and mass retailers nationwide in March for approximately $3.99.

Courage brands hasn't ignored their popular Kooky Klickers in the 2011 collections launching at Toy Fair. 10 new Kooky Krews will be launched throughout the year. In addition to the hottest licenses, including the upcoming "Cars" sequel from Disney, Kookys will also partner with charitable causes; including the Children's Miracle Network and the National Breast Cancer Foundation with specially themed Krews.

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Based in Los Angeles, California, Courage Brands, Inc launched the Kooky Klickers over eight years ago and they continue to bring that innovative passion to the novelty category by offering multiple products at multiple price points across the globe.