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Whipple Party Design Studio

International Playthings Debuts Whipple™ Activity Sets

Dessert-Inspired Creations Promote Creativity and Pretend Play

Parsippany, NJ (February 13, 2011) - International Playthings, LLC, announces the new Whipple™ line of craft activity sets. Whipple, an innovative new non-edible craft crème, gives children ages seven and up the tools to become pastry and dessert designers while promoting creativity and pretend play.

Whipple is a crafting compound with the consistency of icing, and comes in an easy-to-squeeze bag, allowing children to decorate plastic cakes, cupcakes, ice cream and other play treats. With Whipple, children can use their imaginations to make and collect various plastic desserts. Kids will have a blast emulating the bakers they see at home or on TV!

"Whipple is an excellent way for children to express their inner creativity as they try their hands at dessert artistry. With this new product line, we present another great way to promote interactivity and sharing among friends and family members," said Lisa Bernardi, a Senior Brand Manager for International Playthings. "The Whipple craft sets represent an exciting new category for International Playthings.

Children can use Whipple to create a variety of plastic treats that can be used as decorations, a purse or backpack ornament, jewelry, belt loop adornment and more-to keep or give as gifts! Whipple sets include everything a budding pastry and dessert decorator needs to spice up the look of her creations, including bling, beads and fruit. With a variety of price points, Whipple is a great way to introduce children to crafting and decorating as well as a unique idea for gifts or themed birthday parties.

Whipple product sets include:

Whipple Cupcakes
Kids will have blast as they Whipple up six cupcake creations! As their very own pastry designer the set includes everything they need to create spectacular treats. They can attach the chains and use them as a backpack clips and can collect them or give them as gifts! The set includes: three large cupcakes, three small cupcakes, one lesson sheet, nine assorted decorations, seven rhinestones, 51 assorted beads, three key chains, and one white Whipple crème-filled pastry bag with decorator tip. For ages 7 years +, Whipple Cupcakes retail at an MSRP of $14.99.

Whipple Fruit Tarts
Children ages 7 years + will have fun as they Whipple up four tart creations to wear or share with friends! Creativity is encouraged as kids add fun fruits and colorful rhinestones to create unique tarts. The Whipple Fruit Tart set includes: four tarts, 11 assorted fruits, seven assorted rhinestones, 15 silver balls, one keychain, one lesson sheet, and one white Whipple crème-filled pastry bag with decorator tip.

Whipple Ice Cream
I scream you, you scream, kids will scream for Whipple Ice Cream! Kids can swirl in crème to make four soft serve cones and add sparkles and beads to create the perfect treat. Set includes four cones, one white Whipple crème-filled pastry bag with decorator tip, rhinestone, key chains and beads. Whipple ice cream is for kids ages 7 years + and retails at an MSRP of $14.99.

Whipple Crème Filled Creations
Just like a bake shop, kids can decorate three donuts and three crème filled cookies adding sparkles and bling to their treats. Fun to design and wear or share, Whipple Crème Filled Creations is for children ages 7 years + and retails at an MSRP of $19.99.

Whipple Pastry Design Studio
Perfect for a party or play date, Whipple Pastry Design Studio lets kids be their own pastry design artist creating and decorating an array of chocolates, cookies and pastries to wear or take home as treats. The set includes; two chocolates, 8 assorted desserts, eight assorted fruits, 12 assorted rhinestones, 12 assorted beads, three key chains, one lesson sheet, and one white Whipple crème-filled pastry bag with decorator tip. Whipple Pastry Design Studio retails at an MSRP of $29.99 and is for children ages 7 years+.

Whipple Deluxe Pastry Set
Kids can Whipple up 12 treats including cupcakes and pies. The set includes a two-tiered cake, which doubles as a keepsake box that can be decorated with crème and dazzle with rhinestones and beads. Great for parties and take home treats, The Whipple Deluxe Pastry Set is for children ages 7 years + and retails at an MSRP of 34.99.

Whipple Crème
Available in white or pink, Whipple Crème includes one crème-filled pastry bag to decorate Whipple Treats and other fun Whipple creations so the fun and creativity doesn't stop! For children ages 7 years+ Whipple Crème retails for at an MSRP of $7.99.

More information on Whipple can be found at www.whipple.com.


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About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at www.intplay.com.