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Kids Turn Toy News

Little Kids Re-Introduces Crunch Art Fabric and Foam Activity Toy

Crunch Art Seekonk, MA – February 14, 2010 – ((Virtual Press Office) - It’s CRUNCH TIME at the New York International Toy Fair! Toymaker Little Kids, Inc is introducing the relaunch of the popular brand of craft activity toys, Crunch Art®. Crunch Art (SRP $4.99/9.99 and $14.99), a NO MESS activity set that’s great for all ages! Kids place fabric swatches on preformed foam templates, press, and CRUNCH! And amazing crunch art is created!

There are three different Crunch Art Activity Kits with multiple projects in each set.

Crunch Art Mega Set! (SRP $9.99) This creative kit contains six foam templates in fun and whimsical shapes and 260 pieces of fabric; enough to make six complete projects. Simply place them on the crunching template, select fabric, and use the crunching stylus to magically make a soft floret of color! Kit includes flair (googly eyes, foil fabric) to decorate and display the Crunch Art Creations!

Crunch Art Activity Kit (SRP $4.99) This set includes two foam templates and 100 pieces of fabric to make two complete projects. It’s easy to use for even young children. There’s no cutting… no gluing… no taping… no sewing…. JUST FUN!

Crunch Art Create N Decorate Room Décor (SRP $14.99) Kids love to create mirrors and picture frames to put in their room. Each set comes with either one mirror or two photo frames and 160 pieces of fabric along with adhesive and hardware to attach crunched frames to the pieces. Two interchangeable foam crunching surfaces are included so kids can switch up their style! Recommended ages 6 and up.

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About Little Kids
Little Kids® Inc. was founded in 1989 by toy industry leader and Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, novelty, sports and food activity toys. Consumers recognize Little Kids toys for their high quality, value and durability which promotes thoughtful and creative play. Little Kids brands include a line built upon No-Spill Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler toy. Other Little Kids brands include My First Bubbles®, Junk Ball® Sports, Crunch Art™ and Press Dough!™ food activity toys. Little Kids licensed toy portfolio includes Nickelodeon, NASCAR and Jelly Belly bubble and novelty toys. Little Kids is a privately owned enterprise headquartered in Seekonk, MA.