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Kids Turn Toy News

International Playthings Announces Exciting New Additions to its Proprietary iPlay Line of Toys

International Playthings Parsippany, NJ (February, 2010) – International Playthings, LLC announces the addition of exciting new toys and games to the already extensive line-up of iPlay toys. iPlay is International Playthings’ proprietary brand that includes action games, board games, outdoor toys, pretend play toys and preschool toys.

iPlay Action and Board Games

iPlay Action and Board Games are designed to promote participatory play, while providing a fun and exciting experience for children.

“The new additions to the iPlay line of Action and Board Games will join our continuing best-sellers to create a fun-filled range of games that will excite children and parents alike,” commented Cynthia Dalton, senior product manager for International Playthings, LLC. “Our iPlay Games can truly be used for all occasions, including birthdays, family play, learning and just for the fun of it!”

Wild Kingdom
The highest card played wins the round – however, choosing when to play which card is the challenge! This clever version of “War” is easy to play, but impossible to master. The oversized cards are easy for kids to hold, and feature fun pictures of creatures from the Wild Animal Kingdom! Wild Kingdom, for ages 4+, retails at MSRP $6.99.

Feeding Froggies
Whoever gobbles up the most balls wins! Players quickly press the levers to feed the frogs. The more times the lever is pressed, the more balls will be swallowed. It’s a wild race to be the fastest! When all the balls are eaten, count them up – and whoever has the most wins! Feeding Froggies, for 2-4 players ages 3+, retails at MSRP $14.99.

A first electronic fishing game! Turn the game on and the colored fish “swim” around the pond. Players try to “hook” the fish whose colors match their fishing pole. If an opponent’s fish is accidently caught, it must be put back into the pond. Whoever is the first to catch 4 matching colored fish wins the game! Hook-A-Fish, for 2-3 players ages 3+, retails at MSRP $16.99.

Tic Tack Stack
Players use swiveling ramps to launch chips onto the play board. With careful aim, the chips will fall into the desired hole. As players take turns, the stack of chips in each hole gets higher. The goal is to try and get 3 matching color chips in a row, either vertically, horizontally or diagonally. A clever version of the classic game! For 2-4 players ages 5+, Tic Tack Stack retails at MSRP $14.99.

Scoop ‘Em Up
Yummy ice cream is ready to be scooped up onto a cone. Players can stack the 12 different flavors one on top of the other. Whoever can scoop and stack the most wins the game! This game includes the ice cream cone base, ice cream cone, 12 different flavored ice cream scoops, scooper and game rules. Scoop ‘Em Up, for 2-4 players ages 4+, retails at MSRP $19.99.

Super Bingo!
This Super Bingo! set comes complete with ball spinner, just like those found in bingo halls! The automatic ball selector makes game play easy – and fair! Super Bingo comes with a spinning cage and tray, 75 number balls, 10 bingo cards, 120 chip markers and game rules. For 2 or more players, ages 4+, this game retails at MSRP of $24.99.

Battling Tops
The classic game from the 70’s is back – and it’s better than ever! Players place the plastic tops on the launch station, position the rip cords and let’ er rip! The spinning tops will crash together on the battle field game base and one by one slow down and stop. The color that spins the longest wins. Each launch station has its own built-in score marker so it’s easy to keep track of games as rounds are played. Battling Tops, for 2-4 players ages 6+, retails at MSRP $14.99.

Find 5 Fast!
Magical Discs of Common Things – Can your eyes spy the matching ones? Shuffle the 5 discs, place them on the table and everyone at once tries to find the common object that’s on all 5 discs. Whoever finds it first gets to mark that object with his/her colored coin and flip over ANY ONE of the discs. There will always be only one common object that appears on all 5 discs, no matter which disc is turned over during the game. It’s Magic!! For a greater challenge, there’s a version using 6 magical discs, with more objects on each one. For 2-4 players ages 5+, Find 5 Fast retails at MSRP $14.99.

Deluxe Stadium Baseball Game
Authentic Baseball Action! Stadium-inspired design has 12 hand-detailed players, 6 ball-bearing baseballs and a realistic ball field. Children can adjust the batter’s stance to open, closed or in square position and can also select fielding position for infielders and outfielders. The spring-loaded batter allows for real swing action, and can hit singles, doubles, triples, foul balls and home runs! The counter keeps track of balls, strikes and outs, and the special base-stealing feature with a “judge” mini roulette wheel helps resolve disputes. The Deluxe Stadium Baseball Game, for 2-4 players ages 6+, retails at MSRP $59.99.

iPlay Outdoor
“We are introducing three new items to the iPlay Outdoor product line this year that demonstrate the versatility and importance of outside play,” said Susan Tice, senior brand manager, International Playthings, LLC. “From the beach to the backyard, children will enjoy countless hours of imaginative and competitive play.”

Soccer Trainer
The soccer trainer set is fun to use while improving ball control and practicing kicks! The set includes an 8-inch ball that is attached to the base. The ball is easy to inflate using the included pump whose needle stores inside the handle. Before playing, simply weight the base with either sand or water. It is versatile and can be played alone or with a friend! Soccer Trainer, for ages 3+, retails for $19.99.

Beach Bucket Assortment
Everything you need for a day at the beach comes in these netted beach bucket sets! Children will have a blast digging in the sand using the assortment of tools found in this set. Each set includes a bucket with easy pour spout, shovel, rake, 3 sand molds, boat, and more. Perfect for children ages 3+, this product retails for $7.99.

Water Bomber Jai Alai
A classic flip-toss game with a twist -- water! This set includes two Jai Alai baskets for catching and tossing, a water bomb play ball and 20 water balloons. Children will have hours of fun playing in or out of the water. Using the pump on the handle of a Jai Alai basket, children can pump up the water balloons with water! Whether tossing the water bomb, or the water balloons, kids are in for some sopping-wet fun! For ages 8+, the Water Bomber Jai Alai retails for $19.99.

Big Fat Foam Bat
This bat is designed and weighted specially for young children! This big, fat, foam bat comes with a large foam ball. It’s great for beginning batters and improving hand-eye coordination. For ages 3+, the bat and ball retail for $9.99.

iPlay Pretend Play

Through the iPlay Pretend Play toys, International Playthings continues to celebrate the importance of learning about the world through colorful and interactive toys that encourage role-playing and pretend play.“Pretend play continues to be one of the most important components of childhood development,” says Susan Tice, senior brand manager for International Playthings, LLC. “With three fun, new items added to our collection of Pretend Play toys, children will continue to exercise their imaginations and learn more about the world around them all through the power of play.”

Shop’n Cart
Children can go food shopping just like mom and dad! They can enjoy the complete experience with this set that features over 55 pieces, including play food, play money, packages and cans. The shopping cart also comes with a removable grocery basket for lighter shopping needs. The cart, which is easy to assemble with swivel wheels, also has a place for child’s favorite doll or stuffed animal. Shop’n Cart, for children ages 3+, retails for $34.99.

My First Baby Doll
Children will love pretend play time with their very first baby doll! The soft, plush baby doll comes complete with a diaper bag, teddy bear, bottle, bib, diaper, wipe case, wipe and a changing pad that can also be used as a blanket. The baby also comes wearing a removable, pink, cotton sleeper and has a matching hat. Everything stores in the diaper bag for on the go fun! My First Baby Doll, for children ages 2+, retails for $19.99.

My First Puppy
Even young girls can have their very own puppy with all of the trendy accessories! Adorable plush puppy comes complete with a trendy, pink, puppy carry bag. This set includes a removable, matching pink-heart 3-piece outfit: shirt, panties and skirt. Other included accessories are a collar with a heart charm and a rope bone “chew” toy. My First Puppy is specially designed for children ages 2+ and retails for $19.99.

iPlay Toddler and Preschool Toys

“Our new iPlay preschool toys are engaging and offer lots of play value,” said Sue Tice, senior brand manager at International Playthings LLC. “The five new additions to our iPlay Toy product line each bring a unique element of fun to playtime. From musical exploration to imaginative exploration, children will enjoy discovering the fun-filled features of these new toys.”

Poppin’ Shapes Aquarium
This easy to carry aquarium is a shape sorter that comes with four shapes to sort. Press a button on each of the shapes and see it morph into a sea-themed pal (fish, turtle or crab)! This 5-piece set is great for little hands! Shapes can be easily retrieved by opening the front “window” on the aquarium. The Poppin’ Shapes Aquarium is for children ages 2+, and retails for $19.99.

Henrietta the Pull Along Hen
This fun first pull along toy is great for encouraging beginning walkers. Pull the Hen along and hear her cluck and watch her wings flap. As Henrietta walks along she also offers a bit of a surprise – she lays eggs one by one! Henrietta the Pull Along Hen, for children ages 2+, retails for $19.99.

Remote Control Puppy
This puppy and his bone-shaped remote control are sure to become a child’s best friend! Press one of the five buttons to see the puppy walk, bark, sit, see his cheeks light up or sing one of three melodies. Also watch his tail wag and head turn! The Remote Control Puppy is for children ages 2+, retails for $24.99.

Party Band
Be a part of the band! This band set features a great-sounding drum with 2 drumsticks. The drum can be played on the floor or table or be worn by wearing the included adjustable, nylon strap. Also included in the band are 2 maracas, tambourine and trumpet. All of the pieces store inside the drum for easy clean-up and storage. The Party Band, for children ages 3+, retails for $29.99.

My First Train Set
This train set is perfect for beginning engineers and puts children in control! My First Train Set features easy to assemble track including curved rail, straight rail, switch tracks, stop track, ramps, and bridge. The layout measures 41” x 39” and can be assembled in different ways. The special engine in this set is ready to go by touching a button. Hear the realistic train sounds as it rumbles over the rails. Also included are two freight cars with freight, boulder and crate. For ages 3+, this product retails for $49.99.

Please visit our booth at Toy Fair – booth #403.

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About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at