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Kids Turn Toy News

Earlyears® Announces Exciting New Additions to 2010 Product Line

Early YearsParsippany, NJ (February, 2010) – Earlyears adds eleven new infant toys and activities to their 2010 product line. All Earlyears products are designed to nurture, stimulate and challenge the minds and bodies of growing babies by focusing on 4 areas of development: sensory stimulation, motor skills, cognitive abilities, and social skills.

“Earlyears’ new additions will join a high-quality, beautifully designed, and award-winning product line for babies that is full of play patterns and possibilities,” said Ticia Will, senior brand manager at International Playthings. “Each of the new items encourages early childhood development by incorporating activities that promote physical, emotional and intellectual exploration.”

The exciting new 2010 product lineup includes:

    Rocket Baby Play Set This 6-piece soft plush play set is packed with multi-sensory activities. Each piece in the set has a different texture and feature: Astro Dog barks, Moon crinkles, Shooting Star rattles, UFO jingles and Alien has a squishy bead body! All pieces fit inside the soft rocket ship, which features a take-along link on the back - great for babies on the go. Ages 12 months and up SRP: 24.99

    Baby Tea Party Baby Tea Party’s 5-piece soft plush play set stimulates babies' developing senses to a 'tea!' Each play piece features different activities: Teapot plays "I'm a Little Teapot", Cups rattle and have a crinkly tea bag tag, Croissant crinkles and the rattling Cupcake has a flip-top mirror inside--peek a boo! Ages 12 months and up SRP: 24.99

    Squeaky Legs Dolly and Teddy Looking for the perfect first take-along friends? Squeaky Legs Dolly and Teddy are soft, sweet friends with legs that squeak when you squeeze 'em! A special squeaker allows baby to grasp anywhere on the leg for a satisfying and rewarding sound as she squeezes. Each friend includes a rattle, crinkles, a take-along link and lots of stimulating textures to explore. Squeaky Legs Dolly and Teddy are perfect cuddle companions for take-along, squeak-along fun! Ages birth and up SRP: $10.99

    Pinwheel Stroll Along Stroll along in a stroller or a carrier, or have fun at home at the high chair or activity gym with the Pinwheel Stroll Along. It attaches quickly and easily with elastic hook and loop straps. This soft, safe take-along pinwheel spins and spins with just a light push! Features super crinkly petals, soft flower beads on the stem, satin ribbons and multi-shaped beads inside the dome that rattle as it spins. Ages 6 months and up SRP: $9.99

    Fuzz Patrol Vehicles Beep-Beep! Watch out for the Fuzz Patrol Vechicles--super soft plush vehicles that are perfect first friends for baby! Available in Fire Engine, Police Car and Cutie Car designs, each vehicle includes a rattle and makes a 'beep-beep' or siren sound when you push the button on top. Each Ages birth and up SRP: $7.99

    Click A Pic Camera Press the snapshot button to hear 3 fun sounds and see the picture change on the back. Say Cheese! Simulate real picture taking as the lens pops out and flash pops up each time the button is pressed. Click A Pic Camera includes see-through view finder and an easy-grasp handle. Ages 12 months and up SRP: $13.99

    Stack N Nest Cups Stack N Nest Cups are perfectly sized and shaped for easy stacking and nesting. The seven brightly colored cups each have a different shape at the bottom, along with colorful raised shapes around the rim. A fantastic developmental activity, Stack N Nest cups stack over 12 inches tall. Ages 6 months and up SRP: $7.99

    Farm Friends Roller Nurture babies’ developing senses and abilities with this inflatable activity toy featuring bright colors, adorable farm friend graphics, 3 rattling balls inside and a fun game, too. It includes two interior walls featuring fun graphics and a hole in each one. Shake the roller so the balls bounce off the interior walls or maneuver it so that the balls fall through from one chamber to the next—what a fun game! Made from Phthalate-free vinyl. Ages 6 months and up SRP: $12.99

Please visit International Playthings, LLC’s booth at Toy Fair – booth # 403.

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About Earlyears
Earlyears products, for ages 0-36 months, are designed to entice, entertain and nurture growing babies every step of the way – from their first sensory experiences, to the development of cognitive, language and social skills. Earlyears toys are high-quality, developmental, cuddly, chewy, classic, innovative, attractive, safe, educational, award-winning and best of all – fun!

About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at