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Kids Turn Toy News

STACKED WITH AWARDS, TIER TOYS™ EVOLVES FROM ARK TO BARK, BARN & SEA FOR 2010

Tier Toys Newest Stack & Play Toys Unveiled at Toy Fair Booth 2683

Australia (February 14, 2010) – A year ago, a family-run toy company from Down Under launched a dexterous toy that stacked tiers up and over. The ingenious Noah’s Ark from Tier Toys™ wowed industry judges, moms and kids. Now three brand new Tier Toys, also known as Animal Stackers, will be on display at the American International Toy Fair Booth 419. Anticipation is keen for Dog House, Barn Yard and Sea X-Plorer. When visiting Toy Fair, make a point to play with these imaginative toys that combine sorting shapes, a puzzle, a play environment and storage in one nifty case.

Since its splashy debut of Noah’s Ark last year, Tier Toys has earned 14 prestigious industry honors including: Creative Child Magazine Top Toy of the Year; 2009 Parents’ Choice Approved Award; iParenting Media Awards for Outstanding Products; The Toy Man Editor’s Choice; Tillywig Sterling Fun plus Tillywig Brain Child; National Parenting Center Fall 2009 Seal of Approval; Mom’s Choice Gold Award; Great Dad Recommended Seal and Mr. Dad Seal of Approval.

From the start, creators Mike and Leah Romyn wanted Tier Toys to be successful not only in their home country of Australia, but also in the United States. So, they assembled a team of U.S. experts in 2009 to help launch and grow Tier Toys. The team included Richard Gottlieb, toy expert and international business developer; Design Edge, a foremost toy and package design firm; Mike Lauter, established toy sales executive; and Lisa Orman, owner of a public relations firm specializing in children’s products.

Like Noah’s Ark, this year’s Dog House, Barn Yard and Sea X-Plorer are equally expected to impress industry judges and kids of all ages with its detailed figures, layers of storage and colorful play environment. Perhaps best of all, imagination (not batteries or plugs) will power these multi-level toys, all patented as educational puzzle toys.

Look for these newest stacking toys on store shelves and online in April 2010. All of Tier Toys’ Stackers are CPSIAcompliant.

Animal Stackers Dog House • Ages: 3+ • $49.99
Do they bark or woof? This red-roofed dog house looks like a doggy daycare with fencing, dog cages, feeding dishes, pups of all shapes plus a main dog house. Kids who adore wet noses and wagging tails will easily spend hours imagining taking care of a whole kennel of critters with even a cat, bunny and bird. When playtime is through, every one of the 44 accessories has a storage slot in one of the 8 stackable layers, making cleanup, literally, a snap. A bonus DVD is included with the story of B-I-N-G-O and interactive games.

Animal Stackers Barn Yard • Ages: 3+ • $49.99
Everyone will be whistling e-i-e-i-o when they open the box and spill out the 51 detailed figures smartly stored in 5 layers of tiers. From the rooster on the roof to the red tractor and white fencing, nothing has been forgotten to recreate a down-on-the-farm experience. The red and white barn overlooks horses, sheep, pigs and cows. A bonus DVD is included with the story of everyone’s favorite farmer, Old McDonald, plus interactive games.

Animal Stackers Sea X-Plorer • Ages: 3+ • $49.99
Tier Toys takes kids on a journey under the sea to explore fish and flora. This red, white and blue boat is actually 9 layers of storage space carefully holding 44 detailed figures. Look for starfish, octopus, sharks, shipwrecked items and deep-sea divers exploring the adventurous ocean. The ship hoists a yellow submachine attached by hook and rope for imaginative journeys to the bottom of the sea. A bonus DVD is included with the story of Captain Nemo plus interactive sea games.


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ABOUT TIER TOYS
If play is a child’s work, then toys are the tools children use in play is the motto of Tier Toys. Australia-based Tier Toys began as a great idea for a unique, educational toy for children. Little did creator Mike Romyn know that coming up with the idea would be the easy part. After 9 long years of market research and development, with robust Australian and U.S. patents in-hand, his idea finally became a reality. They created a line of toys known as Stackers, which are ingenious stack and play products that range in theme from Noah's Ark to a Monster Truck. For more information, log on to tiertoys.com.