Hasbro's Iconic MR. POTATO HEAD Character Celebrates 60th Birthday
Everyone's Favorite Tater Commemorates 60 Spud-tastic Years as a Pop
PAWTUCKET, R.I.--(BUSINESS WIRE)--
This year, Hasbro,
Inc. (NASDAQ: HAS) will mark the 60th anniversary of the
Company's official "spokes spud," the MR. POTATO HEAD character. A
classic rite of passage for most preschoolers, the MR.
POTATO HEAD toy is one of Hasbro's most cherished characters with
more than 100 million toys sold in more than 30 markets around the
world. Through the past 60 years, the timeless tater has evolved from a
toy box classic into a pop culture icon and has kept himself relevant by
tapping into trends and entertainment.
"For the past 60 years, the MR. POTATO HEAD toy has inspired imaginative
play in young children and charmed fans of all ages through his roles in
movies and on television." said Jerry Perez, Senior Vice President and
Global Brand Leader, Playskool. "We're thrilled to see that he has
evolved from classic parts and pieces to a household name that is
‘rooted' in pop culture and entertainment."
The MR. POTATO HEAD character will celebrate this milestone year on his Facebook
page enjoying a year of adventures with the MRS. POTATO HEAD
character, starting with a birthday bash at American International Toy
Fair in New York City. New product introductions for 2012 include the
MASHLY IN LOVE MR. AND MRS. 60TH ANNIVERSARY EDITION set
featuring the couple holding hands as they renew their wedding vows and
the BIRTHDAY SPUD assortment complete with all the party accessories
needed to celebrate. The MR. POTATO HEAD character will also unveil new
looks in THE AMAZING SPIDER- MAN SPIDER SPUD and STAR WARS DARTH
TATER characters this Spring in line with the feature film releases of The
Amazing Spider-Man and Star Wars: Episode I The Phantom
Menace in 3D.
The MR. POTATO HEAD character hit the U.S. market in 1952 when he became
the first toy ever advertised on television, paving the way for millions
of other toy commercials in the six decades since. Key moments in MR.
POTATO HEAD character's history since its launch reflect trends at that
time, for example:
When antismoking campaigns were raising awareness in 1987, MR. POTATO
HEAD surrendered his signature pipe and became the official
"spokespud" for the American Cancer Society's annual Great American
Americans started to pay more attention to their waistlines and MR.
POTATO HEAD gave up his "couch potato" status, receiving a
Presidential Sports Award from the President's Council on Physical
Fitness and Sports in 1992.
As "tweets" and "likes" became part of our vernacular, MR. POTATO HEAD
became one of Hasbro's first brands with a Facebook page and gave fans
across the world the chance to communicate with the character through
Never one to shy away from the spotlight, the MR. POTATO HEAD character
became a star after his 1995 performance in Disney-Pixar's "Toy Story"
and has also appeared on television in the Macy's Thanksgiving Day
Parade and an advertising campaign for Bridgestone Americas Tire
Operations, which aired during the Super Bowl in 2009. Additionally,
more than 30 licensed MR. POTATO HEAD characters have been created,
including TATERS OF THE LOST ARK and SPUD LIGHTYEAR.
For information about MR. POTATO HEAD toys, activities, and more visit MRPOTATOHEAD.com
or follow him on Facebook at www.facebook.com/mrpotatohead.
News | Toy News
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.