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Kids Turn Toy News

International Playthings Gives Imaginetics Favorites a Makeover

New Design Updates for the Most Popular Magnetic Playsets

Parsippany, N.J. (February 15, 2009) – International Playthings, LLC announces the redesign of its most popular Imaginetics magnetic playsets. Imaginetics playsets allow children to experience pretend play through the use of magnetic characters and scenery on colorful storyboard backgrounds.

“Some of our ‘greatest hits’ Imaginetics playsets needed a new, more modern design,” says Cyndee Dalton, senior product manager at International Playthings, LLC. “Several of the Imaginetics favorites are now featured with bolder and sharper colors, fonts and graphics. We hope the new versions of the popular playsets will make Imaginetics even more exciting for children who loved the originals.”

The new Imaginetics playsets for 2009 include:

Beauty and the Beast Beauty & the Beast
The Beauty and the Beast Imaginetics Playset takes the classic fairytale to a new level providing the opportunity for kids to reenact – and embellish – this favorite story with magnets. The playset comes complete with Beauty and the Beast magnet figures, play scenes, and a number of other accessory magnets. The Beauty & the Beast Playset, for ages three and up, retails for a MSRP of $4.99.


Under the Sea Under the Sea
Dive under water to discover a whole new world under the sea! Fish, plants and other sea-creature magnets can be arranged and rearranged to create an unlimited amount of new water scenes. Under the Sea, for ages three and up, retails for a MSRP of $4.99.



Puppy Play Puppy Play
Pal around with man’s, and child’s, best friend with the Imaginetics Puppy Play set! A unique set of magnets features all sorts of different dog breeds that can ‘run’ around the magnetic scenery board for hours of imaginative play. Puppy Play, for ages three and up, retails for a MSRP of $4.99.


Dinosaur Days Dinosaur Days
Travel back to prehistoric times – into the land of the dinosaurs! Featuring 11 different dinosaur magnets, including the mighty T-Rex, the Imaginetics Dinosaur Days playset teaches kids about animals that roamed the world long ago. Dinosaur Days, for ages three and up, retails for a MSRP of $7.99.



Dinosaur Days Amazing Animals
Children are fascinated by the many creatures in the world around them. The Imaginetics Amazing Animals playset lets children create scenes of their favorite animals - by land, by sea or by air! Amazing Animals, for ages three and up, retails for a MSRP of $7.99.


The newly redesigned Imaginetics playsets include:

  • Enchanted Forest
  • Fun on the Farm
  • Dinosaurs
  • Make a Face Hangman
  • Travel Picture Bingo
  • USA Map

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About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at