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Kids Turn Toy News

Green Toy Pioneer ImagiPLAY™ Launches Eco-Affordable Product Line

Pozimals Toymaker Offers Earth-Friendly, Budget-Conscious Toys Under $10

February 15, 2010 Boulder, CO – (Virtual Press Office) - ImagiPLAY™, the original earth-friendly toymaker, today announced its new line of eco-affordable toys. Priced under $10, the creative new products include a solution for fidgety kids, a new take on an old favorite and a special place for true believers to keep something special for the Tooth Fairy.

"Our 2010 line is designed to appeal to all consumers seeking toys that are better for the environment and easy on the pocketbook," said Barbera Aimes, President and Chief Toymaker at ImagiPLAY. "These products prove that green toys don't have to be expensive."

Eco-Affordable Toys by ImagiPLAY Include:

    Pozimals, $8.99: Poseable wooden animals calm kids and provide limitless play possibilities. Place in a carseat or the stroller to calm a fidgety child. Ages 3 and up.

    Eco Yo-Yos, $6.99: With six styles, ranging from a Panda with bamboo to a tree in summer and autumn, the world's second-oldest toy makes a comeback. Ages 6 and up.

    TOOTHIE the Toothsaver, $5.99. Remove the colorful "hat" on this delightful, solid wood character to reveal a special place to store baby teeth. Ages 3 and up.

Eco-affordable toys from ImagiPLAY will be available in select specialty and natural foods stores nationwide in the spring of 2010.

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About ImagiPLAY ™

  • We pioneered the eco toy category. We began producing toys using only earth-friendly materials and ethical labor practices in 1998.
  • We create naturally safe toys, with wood and paint that are safe for our kids and good for the environment .
  • We manufacture all of our toys in China, working directly with two family owned-and-operated woodshops. We're proud of these partners. We spent a year finding the right people, who share our values, to produce our toys, and we know all of the craftspeople making our toys by name.
  • We use wood from the rubberwood tree as our primary material, after the tree is done producing rubber sap. Burned as charcoal in the past, this tree produces beautiful, splinter-free hardwood.
  • We plant more than 5,000 trees a year in developing countries.
  • Visit us in booth 5463 at Toy Fair or online at