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Kids Turn Toy News

Mr. and Mrs. Potato Head admire a birthday cake as a group sings to celebrate Mr. Potato Head's birthday in Hasbro's American International Toy Fair showroom in New York. Credit: Ray Stubblebine

MEGA BRANDS UNVEIL MEGA BLOKS POWER RANGERS SUPER SAMURAI FOR 2012


MONTREAL/NEW YORK - February 15, 2012 - MEGA Brands Inc. (TSX: MB) unveiled its exciting new line-up of Mega Bloks Power Rangers construction toys at the 2012 American International Toy Fair in New York City.

The Mega Bloks Power Rangers Super Samurai line, which will be available this Fall, includes the iconic heroes, villains and locations from the hugely popular TV show, allowing kids to recreate their favorite scenes with build-and-rebuild playsets and collectible characters. The Mega Bloks Power Rangers Super Samurai line includes new products such as Micro Action Figures (series 3), Hero packs, Pocket racers, 2-in-1 Zords, the Claw Armour Megazord and more, allowing children to build and rebuild their own Mega Bloks Super Samurai world.The new line builds on the success of the Mega Bloks Power Rangers Samurai line, which launched in Spring 2011 and created an instant buzz among boys aged 5+. Price points range from $4.99 to $39.99 SRP for the Power Rangers Super Samurai line.

"We are very proud to have teamed up with Power Rangers, the number one kids action brand in the world," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We received a positive reaction after the launch of our first Mega Bloks Power Rangers line and we hope to see this excitement continue through the expansion of the Mega Bloks Power Rangers Super Samurai collection which will allow building fans and collectors alike to explore the Super Samurai's new modes, zords and battle play through our construction toys."

"We're excited to expand upon the already popular Mega Bloks Power Rangers line with the new Power Rangers Super Samurai collection," said Elie Dekel, President of Saban Brands. "Whether combined with the previous Mega Bloks Power Rangers Samurai or played with separately, children will enjoy recreating their favorite Power Rangers scenes."

For more information on Mega Bloks Boys and Collectors products, please visit MEGA Brands at the American International Toy Fair, booth # 753 or http://www.megabrands.com.


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About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information. Follow us on Twitter @megabrands. The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Saban's Power Rangers Super Samurai
Power Rangers Super Samurai is the all-new, half-hour series that features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon. Currently in its 19th season, Power Rangers Super Samurai is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who "morphed" into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.

About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. For more information, visit www.sabanbrands.com