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Kids Turn Toy News

Shailie® Fashion Toy Wins Gold Shailie® Fashion Toy Wins Gold

New fashion toy for girls wins prestigious award from Oppenheim Toy Portfolio

Centerville, Utah, March 15, 2010 – Style Paige, LLC announces the Shailie® Starter as winner of Oppenheim Toy Portfolio’s Gold Seal, “Best Toy” award. The Shailie® (shay-lee) Starter, a fashion design toy primarily for girls ages 6-12, lets girls design fashions and wear them. “Winning Oppenheim Toy Portfolio’s Award is huge,” said Kari Kawa, co-founder of Style Paige. “As a parent I have used their insight on toys for finding toys for my own children. Having our Shailie® Starter win is such an honor, as the toys they select are only the best. Our Shailie® fashion toy is so much fun, it let’s girls easily design, create, and wear their own fashions. With Shailie™, the possibilities have no limit. It’s been so much fun creating a way for girls to have a fashion frenzy!”

The award winning Shailie® Starter includes a life-size designer dress form and stand (girls’ size medium). The dress form—a must have for aspiring young designers--doubles as a darling accent to any girls room décor. The starter kit also comes complete with the base dress (a slip-like top and skirt on which all the finished dress pieces attach); two crystal satin skirt pieces, a crystal satin sash, 5 sequined top pieces, a jewel and Shailie® closet (for storing dress pieces). Additional Shailie® dress kits are sold separately, and include a Prom, Princess and Fairy. Sleeves, skirts, tops, and accessories come in various styles, colors, and lengths. All pieces easily attach and detach; girls can mix and match creating endless looks to wear and model with friends.

Oppenheim Toy Portfolio Awards are highly respected among consumers, media and toy makers. They currently are contributors to NBC’s Today Show, and have appeared on OPRAH, CNN, NBC Nightly News, ABC World News Tonight, MSNBC, and Lifetime. Oppenheim Toy Portfolio does not charge entry fees or accept ads from manufacturers; their winning toys are selected by experts in child development, education, and are tested by the best of judges – kids. Stephanie Oppenheim, said, “… we really loved the Shailie Starter kit. We are giving it an Oppenheim Toy Portfolio Gold Seal Award.” The Shailie® Starter will now be nominated for Oppenheim’s year end Platinum Awards

Style Paige began selling Shailie® holiday season 2009, and have to date been recognized by TDMonthly as 2009 Innovations Award, Creative Childs Magazine 2009 Product of the Year, and now winner of Oppenheim Toy Portfolio Gold Seal, Best Toy. Shailie® can be found at FAO Schwarz, specialty toy stores, and at www.stylepaige.com.


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About Style Paige
Style Paige, LLC was founded in July 2008 to meet a unique need for creative play in the toy market for girls, primarily ages 6-12. The company’s primary product line includes Shailie®, a fashion designer system of extensive mix-and-match dress-up clothes pieces and accessories that empower girls’ creativity. Shailie® revolutionizes the world of dress-ups. With Shailie®, girls design, create and wear their own fashions. Shailie® promotes interactive play among a variety of ages and the possibilities for creativity and fashion fun are endless. Learn more at www.stylepaige.com.