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Kids Turn Toy News

YOUNG CAR ENTHUSIASTS OFFERED THE WORKS WITH NEW MANHATTAN TOY LINE OF FINE-TUNED FUN

New MOTORWORKS™ Cars, Accessories & Play Sets Give Kids Loads Of Choices Wrapped In A Sleek Package With A Common Chassis, Interchangeable Parts

Minneapolis, MN (March 19, 2013) - Even in today's technology-driven society, the appeal for children playing with toy vehicles is as popular as ever. Manhattan Toy has created a new line of toy vehicles with a twist to make them interactive -- not with beeps or batteries but with interchangeable parts. The look has to be sleek, the customization plenty and the price appealing to parents. Manhattan Toy, makers of imaginative play, does exactly that with the launch of its striking new line, MOTORWORKS. Expect kids (and grown-ups) to stop playing with their tech toys and be driven by fun with these four-wheel wonders.

The MOTORWORKS Collection includes three different trim levels – Street Series, Speed Series and Extreme Series. Interchangeable pieces across all three series snap easily into place. Accessories kits, sold separately, allow young builders pleasing possibilities like custom car decals, side pipes and spoilers. A handsome GT Road Racer 1.0™ street car becomes a speedy STS Stealth Police Cruiser 1.0™ or an extreme FSX Monster Truck 1.0™.

Best of all, the initial vehicle sets are priced from $13.99 to $19.99. Accessories -- from custom car decals to big wheels -- start at $4.99.

Manhattan Toy knows what kids want and MOTORWORKS is on track to be an instant classic that kids will want to collect with nine models rolling out for 2013. Also included in the launch are 2-pack vehicle sets allowing kids or siblings to ponder, design and manipulate wheels, car cabs and bumpers to create an individual sense of style. After all, one day they'll be passing their driver's test and shopping for the real thing! And finally, a collection of play sets round out a complete world of creative vehicle fun.

Look for these individual products within the 2013 MOTORWORKS Collection:

Street Series * Ages 3+ * $13.99
These vehicles offer the core components in the MOTORWORKS collection. Pick up the convertible chassis with its detailed European beech wood body and plan the ultimate transportation. Features include realistic styling and smooth rolling wheels.

Speed Series * Ages 3+ * $16.99
When it comes to speed, it's all about effects so this vehicle series offers additional, snap-fit accessories that take you from the street to the raceway! Customized to move, these vehicles feature accessories that evoke sleek, aerodynamic lines and the ability to shatter the speed limit!

Extreme Series * Ages 3+ * $19.99
Inspired by authentic dragsters and monster trucks, these over-the-top vehicles come with features such as large tires and heavy-duty axles. Vehicles also come with other accessories and car decals that kids and gear heads alike will have tons of fun mixing and matching to create some radical rides!

2 Pack Vehicle Sets * Ages 3+ * $29.99
Twice the speed, twice the fun, each of these MOTORWORKS sets comes with a pair of super-fun, super-speedy, do-it-yourself vehicles. In 2013 Manhattan Toy offers two models:
SPP Super Speed Power Pack 1.0™
TPP Sport Truck Power Pack 1.0

Accessory Kits * Ages 3+ * $4.99 to $11.99
Cruise into your own body shop and customize those speedsters to match your own style. Seven accessory kits offer something appealing for every kind of racer.

Play Sets * Ages 3+ * $34.99 to $99.99
Keep 'em mean and keep 'em safe. These two pit stop play sets add hours of imagination keeping little fingers and emerging minds active anytime and anywhere. Get ready to enter a world of car-focused places that grownups might visit in the neighborhood:
Tuner Lift Station™ * $34.99 * designed with a working car lift, walls that move and additional accessories including wheels and repositionable decals.
Tri-level Super Garage™ * $99.99 * multiple levels, a working elevator and repositionable decals to add realistic parking ramp features.

Shop for these and everything a car connoisseur could dream of at www.drivenbyfun.com.


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About Manhattan Toy
Play is discovery, exploration, joy, growth, learning, and so much more. And for Manhattan Toy play is serious work. So when they bring play to life, they do it with a commitment to the finest in craftsmanship and creativity. All of the company’s products, from the newest concepts to their time-tested classics, are innovatively designed to inspire imaginative play and delight consumers large and small.
The Manhattan Toy family of brands — including Imagine I Can™, Whoozit®, Wimmer-Ferguson®, Groovy Girls®, Dr. Seuss™, Fraggle, Rock™, Parents®, Baby Stella, and Manhattan Toy — offer more than 700 exclusive, original product designs distributed worldwide through more than 10,000 fine department and specialty toy and gift retailers. Each year the company introduces hundreds of new toys, yet many of its original designs have remained consistently popular for decades.