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Toronto Blue Jays MLB-themed Mickey Mouse collectible statuette in celebration of the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. near DisneyLand. MLB and Disney Unveil Baseball-Themed Mickey Mouse Statues and Special Retail Program to Celebrate 2010 All-Star Week Festivities In Anaheim, California

Thirty-Six Varieties of Collectible Statuettes Including Designs for All 30 Clubs are Now Available on MLB.com

Glendale, CA– April 19, 2010 – Major League Baseball Properties and Disney Consumer Products today unveiled 36 different designs of MLB-themed Mickey Mouse collectible statuettes and related apparel and merchandise in celebration of the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. as part of a new collaboration between the organizations. The statuettes are replicas of 7.5 foot tall, life-size statues that will be placed at key Southern California landmarks leading up to the All-Star Game on July 13.

This special line of commemorative collectibles, commissioned in conjunction with MLB and Disney Consumer Products' licensee Forever Collectibles, will be uniquely decorated with bold graphics featuring logos of each of the 30 MLB Clubs as well as an American League and a National League design. In addition, four statuettes will feature various All-Star Game themes. All are available in a 7.5-inch size through MLB.com beginning today and later this month through DisneyStore.com and additional retailers including MLB stadium shops, Walgreens and Dick's Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com.

The 36 life-size statues are also decorated using the same logos and designs as the statuettes. With a height of 7.5 feet and weighing 989 pounds, these MLB-themed statues will begin to appear at landmarks throughout Southern California closer to the 2010 All-Star Game. Exact locations will be made public at a later date.

"With the All-Star Game returning to Anaheim, now is the perfect time for these two iconic American brands to team up and celebrate the premiere sporting event of the summer," said Bob DuPuy, President & Chief Operating Officer, Major League Baseball. "These Mickey Mouse statuettes will allow fans of all 30 Clubs to share in the excitement of All-Star Summer even if they can't make it to Anaheim for the festivities."

"Baseball and Mickey Mouse really connect families and with the All-Star Game being in our backyard this year, it made perfect sense to combine the magic of Disney with America's favorite pastime," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "We look forward to delighting fans of both brands with our unique products and collectibles."

In addition to the statuettes, starting next month, fans can obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels.


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About the 2010 Major League Baseball All-Star Game
The 81st Major League Baseball All-Star Game will be played on Tuesday, July 13th in Anaheim and will feature the best of the American League taking on the top players of the National League. Building up to the excitement of the All-Star Game, Major League Baseball will conduct a wide variety of special events and charitable activities for fans both inside and outside of Angel Stadium of Anaheim. At the ballpark, the events will include Taco Bell All-Star Sunday on Sunday, July 11th featuring the XM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game, and Gatorade All-Star Workout Day on Monday, July 12th featuring the State Farm Home Run Derby on ESPN, ESPN Deportes and ESPN Radio. Outside of the ballpark, fans will have an opportunity to experience All-Star Summer through a variety of special events including Major League Baseball All-Star FanFest, the five-day interactive fan festival; the All-Star Game Charity 5K & Fun Run, a charity run/walk on a baseball-themed route to benefit four cancer organizations; and the MLB All-Star Game Red Carpet Show presented by Chevy on MLB Network, a free parade of All-Stars through the streets of Anaheim. The Midsummer Classic will be televised nationally on FOX, broadcast on ESPN Radio and will be shown around the world by Major League Baseball International. For more information about 2010 All-Star Summer, visit www.AllStarGame.com.

About Disney Consumer Products Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or watch us at www.youtube.com/disneyliving.