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Kids Turn Toy News


Kids Preferred Adds to Its Selection of Literary-Inspired Products

East Windsor, N.J. (April 23, 2010) – Vibrant colors, easy-to-read stories and whimsical creatures make up The World of Eric Carle™ brand. Emerging readers easily recognize beloved characters like Brown Bear, Caterpillar and Ladybug. In 2010, there are more reasons to smile as the newest plush, wooden toys, and decor become available from Kids Preferred.

Kids Preferred, award-winning makers of plush, gift sets and accessories, inspired adaptations from The World of Eric Carle? include developmental toys, plush dolls, soft books and decor.

Underlying all of Eric Carle’s books is his intuitive understanding of and appreciation for young children. As Eric Carle says “I believe that children are naturally creative and eager to learn. I want to show them that learning is really both fascinating and fun.”

For the first time, Kids Preferred introduces two wooden toys, inspired by Eric Carle, that are both durable and adorable!

    Caterpillar Wood Pull Toy Caterpillar Wood Pull Toy • Ages 1+ • $18
    Kids will want to pull caterpillar into the kitchen when he gets very hungry, just like in the storybook. But don’t feed him -- he’s already stuffed with wood! The rich colors inspired by Eric Carle shine brightly on this wooden pull toy.

    Wood Book • Ages 18 months+ • $10
    Pages will never rip from this delicious book made of wood! Each page features the colorful items discovered by one very hungry caterpillar from watermelons to apples.

Also new for 2010, the following plush World of Eric Carle™ toys:

    Blanket Teether Rattle Assortment • Ages Newborn + • $12 each
    A comforting 12 inch activity blanket. Each style is inspired by one of Eric Carle’s loveable characters, and made from super-soft fabric. One corner of each blanket is equipped with material perfect for teething babies.

    Attachable Mirror Attachable Mirror • Ages Newborn + • $20
    This mirror is based upon the unforgettable character in Eric Carle's classic The Very Hungry Caterpillar. It is a sure way to bring the tale to life and a smile to any child's face. It features fabrics based on original Eric Carle art, fabric ties to attach to a crib rail and a large reflective mirror. Mirror is 11.5 inches long.

    Ball Assortment • Ages Newborn + • $14
    This fabric ball set features exclusive Eric Carle prints and satin labels. Set contains three fabric balls, one with a squeaker, one with rattle and the last with crinkle element to keep baby entertained. Balls come in plastic storage case.

    Printed Plush Photo Cube Rattle • Ages 1+ • $10
    What do you see? Why, it’s adorable pictures of my family and me! Surprise your favorite cutie with a photo cube of fabulous photos, complete with pleasant rattle sound.

    Caterpillar Bean Bag • Ages 1+ • $10
    This Very Hungry Caterpillar really knows how to wriggle around the house and into your child’s heart! Soft and colorful, this 7-inch bundle is stuffed with “beans” for easy grasping by little hands.

    Large Plush Elephant Large Plush Brown Bear • Ages Newborn + • $20
    From the 1967 classic, Brown Bear, Brown Bear, What Do You See? comes this loveable, huggable 11 inches of soft bear. Notice his colorful ears and paws reminding young readers of the marvelous kaleidoscope of colors in Eric Carle’s picture books.

    Large Plush Elephant • Ages Newborn+ • $20
    When elephant asks, “do you want to be my friend?” kids will shout yes and give him a squeeze. This vibrantly blue/green elephant measures 11 inches and features multi-colored feet and a pastel tip on his trunk.

    Large Plush Polar Bear • Ages Newborn+ • $20
    Eric Carle’s version of a snowy white polar bear includes dots of every color on the tips of his ears and the bottom of his paws. This soft bear measures 11 inches and promises to keep you warm when snuggling.

Kids Preferred also expanded its best-selling Color Me line:

Color Me Soft Book • Ages 3+ • $13
Like a coloring book with endless possibilities. The 7 inch Color Me Soft Book features key items from the book The Very Hungry Caterpillar by Eric Carle. The book features five colorable pages and comes with 6 washable markers. When kids finish coloring the book, either keep it to read, or throw it in the wash and start all over.

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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including : amazing baby™, asthma & allergy friendly™, Between the Lions™, The World of Eric Carle®, Charlie & Lola™, Elmer the Patchwork Elephant, Guess How Much I Love You™, Harley-Davidson®, Madeline™, Martha Speaks™, Pat the Bunny, Classic Winnie the Pooh™, The World of Beatrix Potter™, The Snowman™ and Spot™. For more information, visit their website at

About Eric Carle
Eric Carle is the acclaimed and beloved creator of brilliantly illustrated and innovatively designed picture books for very young children. Since publication of The Very Hungry Caterpillar in 1969, Eric Carle has illustrated more than seventy books, many best sellers, most of which he also wrote, and more than 88 million copies of his books have sold around the world. Carle believes “children are naturally creative and eager to learn. I want to show them that learning is really both fascinating and fun.” For more information about Eric Carle, visit: In 2002, Carle and his wife helped to found The Eric Carle Museum of Picture Book Art ( in Amherst, MA, the first full-scale museum in this country devoted to national and international picture book art, conceived and built with the aim of celebrating the art that we are first exposed to as children. For more information about Eric Carle visit