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Kids Turn Toy News


Prime Time Toys Receives A Pair of Prestigious 2012 Toy Awards

Hong Kong, China (April 26, 2012) - Bathing suit...? Yes, Sir! Suntan lotion...? Yes, Sir! Hydro Blaster and Splash Bombs? Loaded with water and ready to soak anything within a 60 foot radius... Yes, Sir! That's right, when it comes to a cool pool duel, swimmers toting Prime Time Toys' gear win the soak-off every time. That, plus a host of other reasons is why the greatest pool toy company ever created just received two coveted 2012 toy awards - The 2012 National Parenting Center Seal of Approval and the Dr. Toy 2012 "Best Classic Toys" award.

Here's why Prime Time Toys has been crowned the king of summer:

Hydro Blaster * Ages 6 and Up * $12.99
Winner - National Parenting Center Spring 2012 Seal of Approval

"It just wouldn't be summer without a new way to blast your friends with a powerful stream of water, right? Prime Time has got a new pump action blaster that is lightweight and man, can it shoot water. Our testers reported blasting friends from as far 60 feet away. Perfect for play at the pool because you need to fill up from a water source for each blast. The action of feeling the Blaster fill up with water as you pull back on the handle, along with the excitement of figuring out just who you are going to blast made this a huge hit with children of all ages (that's right, we're looking at you Dad). The bright colors that the Blaster come in make it visually appealing even before you get it home."

The National Parenting Center's Seal of Approval program, created in 1990 as an adjunct to TNPC's support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors.

Original Splash Bomb® * Ages 4 - 12 * $2.99
Winner - Dr. Toy "Best Classic Toys" of 2012

"Splash Bombs® is one of Prime Time's original success stories. These pool-time favorites have now been on the market for more than 15 years. Despite competitors that try to copy, there is no substitute for The Original Splash Bombs® that remain a seasonal best-seller at US and worldwide retailers. The company works hard to keep the copyrighted patterns and designs fresh. More than 60 million of this summertime pool toy staple have been sold worldwide since the product's introduction." Splash Bomb received the Best Classic Toys award in the Active Toy, Other, and Toy categories.

Winners of the Dr. Toy's "Best Classic Toys" Award are carefully chosen using extensive criteria developed over many years by noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy). For this category the toy must be consistent, well-designed, practical, safe, a good value for the money, and be considered a "classic" (or be based on a classic). For Prime Time Toys, that toy is at least 10 years old, it's a spongy ball that soaks up water, and water play is classic fun.

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Since 1990, Prime Time Toys, Ltd. has been producing fun, innovative toys and games that can be enjoyed both in and out of the water. Starting with the world famous Splash Bombs®, it has developed and expanded its line of water activities designed to give families hours of fun together. Just because Mom is sitting by the pool reading a book doesn't mean she doesn't deserve a good soaking! Every kid knows that! Prime Time Toys provides the tools to get the job done. No water? No problem! Prime Time's line of soft, safe and action toys ensure endless enjoyment, indoors and out. To serve the world's fun needs, it has offices in Hong Kong and the US, and its products are sold by thousands of retailers across the globe. Prime Time is proud to say it has made a big splash over the past 22 years, in every sense of the word. Click on their website,, for more information.