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Kids Turn Toy News


Choose Friendship Company Wins The 2012 National Parenting Center Seal of Approval

Clinton Township, MI (April 26, 2012) - Whether it's called a token of friendship, a reminder of a close bond, or just a gift from a BFF, friendship bracelets are meaningful totems. And because the Choose Friendship Company's My Friendship Bracelet Maker Traveler helps children to easily create and exchange these "woven wrist hugs" they have received another type of meaningful totem: The 2012 National Parenting Center Seal of Approval. Talk about BFFs!

The National Parenting Center awarded the Choose Friendship Company with its eternal friendship for the following reasons:

My Friendship Bracelet Maker Traveler * Ages 6 and Up * $16.99
Winner - National Parenting Center Spring 2012 Seal of Approval

"Friendship bracelets are nothing new, neither is the hassle of keeping all the materials together or the familiar tangled knot of threads that are quite a nuisance. My Friendship Bracelet Maker Traveler comes with 20 pre-cut colored threads that tuck away nicely in a built-in drawer. The whole unit, which comes with its own carrying case, is small enough to use just about anywhere but large enough that small hands can manage to work without all the threads getting tangled. All the parts are rounded and solidly attached to the unit. The directions for making a basic bracelet are included but when you visit the company website you'll find dozens of other designs. This unit will surely spark imagination, creativity, patience, coordination and give children a great sense of accomplishment when they complete and give a dear friend a beautiful, handmade bracelet."

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The National Parenting Center was founded in July of 1989, with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world's most respected authorities in the field of child rearing and development. The National Parenting Center's Seal of Approval program, created in 1990 as an adjunct to TNPC's support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors. By any yardstick there is no denying that 2011 was a tumultuous year throughout the world and here at home. As it releases the final Seal of Approval report of 2011, The National Parenting Center wants to recognize the hard work and dedication it takes to persevere in a climate and times such as these. The companies and the people behind them have created products and services that really connected with its testers and are deserving of this award as well as the benefits that come with Seal.

It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

Originally known as Crorey Creations, the Choose Friendship Company manufactures the innovative craft kit called My Friendship Bracelet MakerĀ®, (MyFBM), and several other products in the Maker collection. Invented for his granddaughters by David Crorey, a retired auto industry executive with an engineering background, My Friendship Bracelet Maker offers an easy, organized and portable way to create friendship bracelets, a favorite craft tradition of girls and teens, and in-be-"tweens."

Because friendship bracelets have long been an international symbol of friendship, the company has established quarterly Choose Friendship campaigns encouraging support networks between kids across the country. After great success with the "Red, White and Blue, Kids Serve Too!" campaign where kids sent in red, white and blue friendship bracelets to children of military families, the popular "Pink and White, Kids Join the Fight!" campaign was a way to support kids in families dealing with breast cancer. "Embracing You With a Circle of Blue" reaches out to young people living with Type 1 diabetes. In 2012, an anti-bullying song & video titled "Inside Out," sung by teen Marisa Nahas, will be released promoting the blessings of friends and the importance of choosing friendship over bullying. Watch their website for details of the first- ever celebratory Friendship Ball.

For more information on products, causes and community, visit their consumer website at Their full press kit is available at