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Kids Turn Toy News

Marvel Toys Hot Summer Movie Releases, "Marvel's The Avengers," Sony Pictures' "The Amazing Spider-Man," and Disney·Pixar's "Brave" Inspire Exciting New Collection of Toys and Lifestyle Products

Glendale, CA., May 4, 2012 — Disney Consumer Products (DCP) has unveiled new toys inspired by the most anticipated movie releases of the summer: "Marvel's The Avengers," Disney·Pixar's "Brave" and Sony Pictures' "The Amazing Spider-Man." This exciting product assortment features dolls, action figures, costumes and role play toys inspired by favorite Marvel Super Heroes and Disney·Pixar's newest heroine, the bold and adventurous Merida.

Opening in theaters May 4, Marvel Studios presents "Marvel's The Avengers"—the Super Hero team-up of a lifetime featuring iconic Marvel Super Heroes: Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. On July 4, Sony Pictures' "The Amazing Spider-Man," based on the Marvel comic book, opens in theaters nationwide.

On June 22, Disney·Pixar introduces a dynamic new heroine, Merida, in "Brave." The film is a grand adventure set in ancient Scotland and is filled with heart, memorable characters and signature Pixar humor that audiences of all ages will enjoy. Three hot summer toys destined to be big hits with kids and fans were recently recognized as summer "must-haves" on Time to Play magazine's "Most Wanted Summer Toys" list: the Merida Fashion Play Doll by Mattel, Merida Toddler Doll by Tollytots and "The Amazing Spider-Man" Electronic Figure by Hasbro.

MARVEL PRODUCT ASSSORTMENT

Disney Store: Straight out of "Marvel's The Avengers" are the Captain America and Hulk Costume sets for boys (SRP $49.50). Disney Store's detailed Captain America costume features a glow-in-the-dark star and includes his famous mask as well as boot covers, gauntlets and a detachable belt. Hulk's detailed costume features a suit with Hulk's signature muscles and comes with a green Hulk mask and boot covers. This fall, Iron Man and Thor costume sets will be available at Disney Store locations nationwide.

Hasbro: "The Amazing Spider-Man" Electronic Figure (SRP $19.99) is a 10-inch figure featuring a light-up chest insignia and web launcher that enables our hero to fire three different web projectiles. This interactive action figure also speaks iconic phrases from the film. "The Amazing Spider-Man" wall-crawling action figure is anticipated to be one of the hottest toys of the summer (SRP $34.99). This incredible remote-controlled speed-climbing Spider-Man figure climbs walls and other surfaces for exciting wall-crawling action.

JADS International: "Supernatural" scents are captured in "Marvel's The Avengers" colognes and perfume collection. Available at www.jadsinternational.com, "Marvel's The Avengers" Cologne Set (SRP $59.99) includes four heroic fragrances: Patriot Cologne, Your Attack Plan inspired by Captain America; Mark VII Cologne, Armor Up inspired by Iron Man; Worthy Cologne, Posses the Power: inspired by Thor; and SMASH!, Be Angry inspired by Hulk. Additional fragrances include Black Widow Perfume (SRP $29.99); Infinity Formula Cologne (SRP $29.99) inspired by Nick Fury; and Mischief Cologne (SRP $29.99) inspired by the villain, Loki.

LEGO: With the Hulk's Helicarrier Breakout set, kids can play with multiple Marvel mini-figures: Hulk, Thor, Hawkeye and Loki. The set features the Hulk and Thor capturing Loki on board the Avengers' awesome Helicarrier (SRP $49.00). The set features a containment cell that simulates an explosion and a firing fuel canister holder. Builders can role play by freeing Loki and then using the function-packed jet fighter to escape.

Romance was Born: Romance Was Born and Marvel have unveiled "Berserkergang!," a new Spring/Summer 2012-13 fashion collection that officially opened Mercedes-Benz Fashion Week Australia 2012. Inspired by the power of color and the pop appeal of Marvel Comics and their iconic Super Heroes, the designers were attracted to the graphic artistry of Marvel's creators, in particular the legendary Jack Kirby. Kirby's unique rendering technique, dubbed "Kirby dots," creates a cinematic style of motion where the characters appear to leap, fly and battle across the page, and this style can be seen throughout the fashion line. For more information visit www.romancewasborn.com.

BRAVE PRODUCT ASSORTMENT

Disney Store re-imagines Merida, the heroine of Disney·Pixar's "Brave," as an adorable young toddler exuding the same courageous and fiery attitude as ever. The Merida toddler doll is as huggable as she is cute, and can be brought along for any epic adventure (SRP $24.50).

JAKKS Pacific/CDI: Girls can dress up as Merida from Disney·Pixar's "Brave" with Merida's Scottish Princess Dress and Merida's Adventure Dress (SRP $19.99 each). These beautiful dresses are made of velour and satin, intermingled with glitter tulle. Gold trim and a glittery pattern make them sparkle and shine.

Mattel: Fans of Disney·Pixar's "Brave" will enjoy the Brave Merida Fashion Play Doll. Disney·Pixar's latest heroine Merida is a courageous young woman with fiery red hair and a spirit to match. The "Brave" Merida Fashion Play Doll brings this character to life in beautiful, sparkling fashion (SRP $19.00). The doll is inspired by the Merida from the film and is perfect for girls to re-create their favorite movie moments.

Pillow Pets: Fans of Disney·Pixar's "Brave" can snuggle up with a playful bear cub which then folds out into an 18" pillow. Pillow Pets plush folding stuffed animals combine the coziness of a stuffed animal with the functionality of a pillow. Made of high quality, super-soft chenille, Pillow Pets are available at specialty kiosks nationwide and online at www.lovemypillowpets.com.

Tollytots: The Merida Forest Adventure doll imagines Merida of Disney·Pixar's "Brave," slightly younger than the character appears in the film (SRP $24.99). The 15-inch doll's low-waisted dress is inspired by clothes from Merida's era. The doll comes with Merida's signature bow and quiver of arrows.


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About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

About Marvel Entertainment LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers" — the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Disney·Pixar's Brave
Set in the rugged and mysterious Highlands of Scotland, Disney·Pixar's "Brave" follows the heroic journey of Merida (voice of Kelly Macdonald), a skilled archer and headstrong daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to change her fate, Merida defies an age-old custom sacred to the unruly and uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane), unleashing chaos in the kingdom. When she turns to an eccentric Witch (voice of Julie Walters), she is granted an ill-fated wish and the ensuing peril forces Merida to harness all of her resources — including her mischievous triplet brothers — to undo a beastly curse and discover the meaning of true bravery. Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, "Brave" is a grand adventure full of heart, memorable characters and signature Pixar humor. Opens on June 22, 2012, in Disney Digital 3D in select theaters.

About The Amazing Spider-Man
One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.