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Disney Princess Castle Disney Theme Parks Merchandise Offered Online

DisneyStore.com Expands With New Destination For Most Comprehensive Assortment of Merchandise From Disney Theme Parks, Disney Store And Disney Consumer Products

GLENDALE, Calif. – May 19, 2009 -- Ever admired a pair of customized Mickey Mouse ears or a Disney Princess castle toy while on a Disney vacation, and later regretted not buying it once you returned home? Or wished you could travel to Disneyland wearing a Disneyland t-shirt en route? Now, for the first time ever, you can purchase select merchandise from Disney's domestic theme parks and resorts outside of the parks and online only at DisneyStore.com and/or DisneyParks.com/store.

Formerly known as DisneyShopping.com, DisneyStore.com launches today as the official online retail destination for the most comprehensive offering of Disney merchandise designed to complement the Disney entertainment and vacation experience. Guests can now purchase a piece of Disney magic any time, at their convenience.

"We are delighted to be able to offer this great experience and convenience to our loyal guests who can now go to DisneyStore.com and purchase that forgotten item, one that was too large to carry or one that will make their Disney vacation all that more magical, like autograph books, which are great to have in advance," said Edward Kummer, senior vice president of Disney Global E-Commerce. "Many of these products are among the most frequently asked for by our guests and now they are available to them at the click of a mouse."

Online shoppers can choose from more than 100 top-selling products previously available only at domestic Disney theme parks, including customizable novelty ear hats, birthday gifts, exclusive art, collectibles, toys and plush items. The product selection will continue to expand throughout the year with special Disney theme park items just in time for the holiday shopping season.

In addition, DisneyStore.com will expand its online selection of merchandise from Disney Store retail locations across North America, offering a variety of popular seasonal and gift items throughout the year, plus apparel, costumes and playthings for infants, toddlers, kids and adults.

The new Create-Your-Own merchandise shop at DisneyStore.com offers a fun way for guests to express themselves by personalizing merchandise with their favorite Disney characters and their own names. Shoppers can create and customize apparel, bags, watches, blankets, home décor items and more– guests can even order Mickey, Minnie, Cinderella or Tinker Bell character art images and messages artfully displayed on fresh roses.

DisneyStore.com will also offer an expansive line-up of licensed merchandise from Disney Consumer Products, including electronics, movies, books, home décor, toys and apparel, vintage items, jewelry and more.

DisneyStore.com features time-saving, easy-to-use navigation tools and search lists like "Find A Gift," "Shop By Category," "Shop By Character" and "Create Your Own." A flash page offers information on sales and promotional offers, character shops and new merchandise. A new store locator conveniently sends the address and phone number of the nearest Disney Store location directly to a guest's email address or cell phone.


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About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.Disneyconsumerproducts.com.