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McNeill Designs for Brighter Minds wins 2010 Tillywig Toy Award

You've Been Sentenced

Toy and game development firm McNeill Designs for Brighter Minds recently announced the receipt of a 2010 Tillywig Toy Award for the language game You’ve been Sentenced! Each year, the Tillywig Toy Awards Program delivers to consumers, retailers, and the media the best new toys, games, and other children's products available.

According to the Tillywig organization You’ve been Sentenced! received the distinction for the “Laugh Out Loud Award” which is given to toys and games notable for the laughs that begin to flow as soon as they're opened. The Tillywig Toy Award is the 10th national award recognizing the game, which was launched in May 2005.

In order to be selected as a Tillywig Toy Award winner, a product must be determined by the testing team to have high entertainment or educational value. When assessing these values, the focus is on evaluating many factors, including ease of first use, replay value, quality and appearance, social interaction or the “fun factor,” creativity, and thought processes or motor skills.

During the evaluation process, products are used by a number of testers in an observed focus group format. In the Tillywig Toy Award’s final evaluation of any product, comments from observers are integrated with feedback from testers. Both testers and observers come from all walks of life and a broad range of ages.

“Receiving our 10th national award for You’ve been Sentenced! and especially a Tillywig Laugh Out Loud Award just reinforces the fact that in addition to tremendous educational value, this game is really fun to play,” says McNeill Designs Chairman Donald W. McNeill.

Released in 2005, You’ve been Sentenced! is a critically acclaimed language game where players use word cards to build sentences, challenging their ingenuity in a hilarious, competitive environment. In addition to the Tillywig Toy Award, You’ve been Sentenced! has been honored with some of the most sought-after honors in the toy and game industry including Creative Child Magazine Seal of Excellence, Dr. Toy Best Products, Oppenheim Toy Portfolio Gold Seal Award and iParenting Media Award, among others.

McNeill Designs’ products are available nationwide through ACD, Alliance, Borders Books, Barnes and Noble and hundreds of independent toy and game retailers. For a nationwide store locator, please

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