Hasbro to Bring Exclusive LITTLEST PET SHOP Moonlite Fairies Collection to Carrefour
Direct-to-Retail Program to Land at All Carrefour Hypermarkets Throughout France This Fall
LAS VEGAS--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today announced a direct-to-retail deal with Carrefour the
largest retailer in Europe, to launch an exclusive cross-category LITTLEST PET SHOP program in 4,500 locations throughout
France. The program, which rolls out in November 2012, celebrates LITTLEST PET SHOP Moonlite Fairies and includes
premium space in the toy aisles dedicated to a wide variety of LITTLEST PET SHOP licensed products across multiple
The Moonlite Fairies-inspired lineup will mirror the style expression of the mini-dolls which feature angular ears and
fairy wings as well as the infusion of night sky colors and lots of sparkle and metallic, and glow in the dark elements.
"The Moonlite Fairies program at Carrefour is a stellar example of how Hasbro has built on the core essence of the LITTLEST
PET SHOP brand to create an exciting channel that will bring to market fresh and innovative merchandise for girls throughout
France," said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro. "Shopping for
LITTLEST PET SHOP items at Carrefour this fall promises to be great fun."
The exclusive range of LITTLEST PET SHOP products available this fall in the Moonlite Fairies section will include: t-shirts,
sleepwear, bedding, a coloring set, an advent calendar and toys.
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Carrefour has more than 4,500 stores in France operating in four formats (hypermarket, supermarket, convenience and cash &
carry). For 50 years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide range of
products and services at the lowest prices. Carrefour assumes significant economic, social and environmental responsibilities
in its operations, and is committed to providing high-quality products and ensuring customer satisfaction.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of
immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global
customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY
LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep
commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its
efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved