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Kool Rider KOOL RIDER APPRAISED AS 'STERLING FUN' BY TILLYWIG SPRING 2012 TOY JUDGES

Must-Have Bike Gizmo Wins High Marks From Tillywig Fun Experts For Bold Originality and Exceptional Quality

Haddonfield, NJ (June 18, 2012) - School's out and so are the kids -- outdoors playing games and riding their bikes. For those wishing for a little cool factor on their two wheelers, look no further than Kool Rider, just rated as Sterling Fun by the folks who are experts in all-things-fun, Tillywig Toy Awards. The Sterling Fun distinction means that a toy is not only distinctive, but boasts bold originality and exceptional quality. All that and it's less than $10!

Kool Rider is a clip-on accessory that makes your bike sound like a motorcycle. Ideal for girls and boys, this clever add-on makes a two-wheeler go from ho-hum to vroom with the authentic sounds of a motorbike. The secret is in the performance polymers developed at DuPont labs. Simple to use, just clip on the single unit on the front wheel. For added sound effect, clip on two per wheel. Kids can customize their bikes with the included, long-lasting stickers.

Each year, Tillywig Toy Awards delivers to consumers, retailers, and the media the best new toys, games, and other products available in the United States. In addition to the evaluation of products, the Tillywig program also awards a small number of retail stores each year for their ongoing contributions to promoting high quality, innovative new products. Product awards are given on the basis of group play tests, the primary purpose of which is evaluating the entertainment and/or educational value of the products submitted.

Kool Rider * Ages 6+ * $9.95
Spring 2012 Tillywig Toy Awards * Sterling Fun Winner

"The Kool Rider provides a sonic boost for bikes, turning even quick jaunts around the block into genuine thrill-rides. This clip-on accessory mimics the sound of a speeding motorbike. It took our testers less than 30 seconds to install the Kool Rider, and less time than that for the smiles to light up their faces as heads turned while they zoomed down the block. The Kool Rider is aptly named, not just for how it makes your ride sound, but also because it looks extra sharp. Its magnificent clamp force and spring action are made possible by a blend of performance polymers from DuPont. Moms and dads used playing cards and clothespins to create similar effects when they were kids, but inspiration and modern technology have brought Kool Rider and your bike hurtling into the 21st century!"


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ABOUT KOOL RIDER
The card and clothespin has morphed into a very sophisticated blend of performance polymers from DuPont. The results are incredible -- the flappers hit the spokes of the bicycle wheel producing a sound similar to those made by motorbikes. The clamp force and spring action remain intact no matter the weather or season. Parents needn't worry about noise since the DuPont blend of polymers produces a pleasing, accurate sound and tone. To shop online or for more information, visit www.koolrider.com.